Public Relations & Communications Manager

Mô tả Công việc

1. Corporate Communications Strategies & Planning:

• Develop and execute corporate communication strategies and annual communication plans.
• Ensure consistent messaging aligned with corporate direction.
• Provide communication advisory to board of directors

2. Brand Reputation & Corporate Image Management and Improvement:

• Monitor public sentiment, media coverage, and social conversations.
• Identify reputation risks and drive initiatives to strengthen corporate image.
• Produce PR content (articles, speeches, videos, corporate stories) and drive user-generated content (UGC) to enhance authenticity and organic brand engagement.
• Measure and analyze the effectiveness of PR and communication activities for improvement
• Be responsible, coordinate with MKT for content creation, publishing, ensure consistency management in Social platforms (FB, YouTube, Tiktok, Instagram), company website for corporate branding and communications

3. Media Relations & Influencer Management

• Build and maintain relationships with journalists and media partners.
• Manage press releases, interviews, media responses, and booking of articles, advertorials, and video features
• Manage KOL/KOC collaborations to amplify PR messages and enhance brand visibility, including briefing, content alignment, and performance evaluation.

4. Crisis Communications Management

• Lead communication responses during issues or crises. Prepare statements, Q&A, and coordinate with Legal and related departments.
• Develop and maintain crisis communication procedures and guidelines.

5. CSR & PR Events Management:

• Plan and execute PR-driven events: press conferences, media tours, signing ceremonies, corporate announcements, and stakeholder engagements, ect..
• Lead CSR strategy and activities that support community, education, and sustainability. Manage relationships with government bodies and community partners.
• Ensure accurate key messaging and positive media and stakeholder impact at all PR activities.

6. Internal Communications: Develop and execute internal communication plans/ campaigns on company activities.

7. PR Team Development & Agency Management:

• Lead, coach, and develop the PR & Communications team to ensure strong capability and execution
• Manage external agencies, vendors, and freelancers when required.

Yêu Cầu Công Việc

• Bachelor‘s Degree in Communications, PR, Journalism, Marketing, Business Administration.
• At least 3 years in a managerial role with 5+ years of experience in PR/Communications, media relations, or corporate communications.
• Experience in PR events, crisis communication, KOL/KOC, and content creation.
• Experience/ relations in the Automotive field is an advantage
• Excellent communication and storytelling skills in both Vietnamese and English.
• Strong media and stakeholder relationship-building capabilities.
• Effective leadership, teamwork, and cross-functional collaboration skills.
• High integrity, professionalism, adaptive, quick-thinking, and confident in managing dynamic communication needs