Quản lý Tiếp thị và truyền thông kỹ thuật số (Digital Manager)

Mô tả Công việc

1. Digital Strategy Development:

- Develop and execute comprehensive digital marketing strategies aligned with overall brand and business objectives.

- Identify opportunities for digital transformation within the organization to enhance operational efficiency and customer experience.

2. Innovation and Trends:

- Stay up-to-date with digital trends, technologies, and consumer behavior to keep the brand competitive.

- Identify opportunities for adopting emerging technologies, such as AI, AR/VR, or personalization tools.

3. Campaign Management:

- Plan and implement digital marketing campaigns across platforms, including social media, search engine marketing (SEM), email marketing, and display advertising.

- Manage and optimize campaigns to achieve KPIs such as engagement, conversion rates, and ROI.

4. Content and Creative Oversight:

- Work with content creators, designers, and copywriters to ensure brand consistency across all digital platforms.

- Lead the creation of engaging and innovative content tailored to target audiences.

5. Data Analysis and Reporting:

- Use analytics tools to measure the performance of digital campaigns and derive actionable insights.

- Prepare and present regular reports on digital performance to stakeholders.

Yêu Cầu Công Việc

- Bachelor’s degree in Marketing, Business, Digital Media, or a related field (MBA preferred). 

- 3 - 5 years of experience in digital marketing, preferably within the FMCG sector

- Proven track record of managing successful digital campaigns and projects.

- Technical Skills:

+ Proficiency in digital tools such as Google Analytics, SEO/SEM platforms, CRM systems, and marketing automation software.

+ Knowledge of e-commerce platforms and marketplaces.

- Soft Skills:

+ Strong leadership and project management abilities.

+ Analytical mindset with attention to detail.

+ Excellent communication and interpersonal skills.

* Contact: Ms Thao - thaontn@bhconsumer.com