Senior Brand Content Specialist

1. Brand Storytelling & Content Strategy

• Deeply comprehend the brand strategy, core values, and identity, translating them into creative, culturally resonant communications tailored to target audience preferences.
• Campaign & Message Development: Collaborate on crafting Key Messaging, creative concepts, and content strategies for new product launches, branding initiatives, and major brand events.
• Content Roadmap & Calendar: Formulate campaign-level Content Roadmaps as well as weekly/monthly Content Calendars aligned with marketing and business objectives.

2. Omnichannel Content Creation & Social Operations

• Lead content campaigns from concept to execution (A-Z). Independently manage timelines and collaborate seamlessly with Design, Media, and external Agency partners.
• Develop copy and optimize contents across all brand touchpoints, including Social Media, Website, Landing Pages, Ad Copy, and POSM materials, KOL/ KOC campaigns.
• Social Operations & Performance Tracking: Manage social content scheduling, moderation, and regular performance reporting to monitor audience feedback and drive continuous optimizations.
• Coordinate seamlessly with internal cross-functional teams and external agency partners to ensure timely, high-quality project delivery.

3. Creative Project Coordination

• IMC Concepting & Brainstorming: Proactively contribute creative ideas during brainstorming sessions to build overarching communication concepts for Integrated Marketing Communications (IMC) campaigns (spanning ATL/BTL, Master Events, Key Visuals, and Activations).
• Participate in developing creative copy and concepts for creative projects.
• Other work allocated by Line Manager

• Experience: 5+ years in Marketing, Copywriting, or Creative Content Creation (with 1–2 years in a senior or equivalent role). Agency experience is a strong plus.
• Creative Conceptualization: Skillfully bridges copywriting and visual aesthetics to select the most effective storytelling medium for target audiences.
• Omnichannel Execution: Hands-on experience developing versatile content across digital, social, and traditional media touchpoints.
• AI-Savvy: Highly proficient in leveraging AI tools as a daily assistant to optimize workflows, develop unique hooks, and speed up production quality.
• Problem-Solving Mindset: Solution-oriented, strong logical, and critical thinker who adapts quickly in fast-paced environments and consistently delivers under tight deadlines