Senior Marketing Communication Executive

Job Purpose

Execute marketing communication activities for assigned brands/product categories and serve as the Marcom team’s local contact in Northern Vietnam, supporting information exchange and coordination with the Southern-based Marcom team and Marketing Communication Manager.

Key Responsibilities

1. Marketing Communication (70%)

• Develop and execute communication plans for assigned brands/product categories in line with approved brand strategies, business priorities and budgets.
• Work closely with Trade, Brand, Sales and external agencies to implement Integrated Marketing Communication campaigns across Social Media, Digital, Events, Activation, Livestream and PR…
• Owned Channels: Manage content planning and execution for brand Fanpages, Community Groups and TikTok channels, ensuring consistent brand identity and messaging.
• KOL/KOC Partnerships: Coordinate influencer selection, content briefs, campaign execution and performance measurement.
• Paid Media: Prepare campaign briefs, review agency media proposals and monitor approved campaigns across Facebook Ads, Google Ads, TikTok Ads and other relevant platforms.
• Monitor market trends, competitor activities and customer insights to propose communication ideas for product launches, campaigns and brand development.
• Manage assigned agencies and suppliers, campaign timelines, deliverable quality and budget tracking.
• Prepare monthly communication reports and action plans; evaluate results against agreed KPIs and recommend improvements.

2. Northern Marcom Coordination (20%)

• Act as the local contact for Marcom-related requests from departments in Northern Vietnam.
• Gather relevant information and clarify requested support, deliverables and timelines.
• Summarize and brief the Southern-based Marcom team or Marketing Communication Manager for review and next steps.
• Support local coordination and follow up on assigned actions.
• Keep request owners updated on progress and feedback from the Marcom team.

3. Internal comm (10%)

• Prepare and publish event updates and recaps on assigned internal communication channels.
• Coordinate with relevant departments to collect event information, photos and materials for approved internal posts

• Bachelor’s degree in Marketing, Communications or a related discipline.
• Minimum 3-4 years of relevant experience in Marketing Communication, Branding, Digital or Social Media.
• Hands-on experience implementing integrated communication campaigns and coordinating agencies, KOL/KOC and media partners.
• Ability to translate brand objectives into practical communication plans, content briefs and measurable campaign KPIs.
• Good communication, briefing and follow-up skills; able to work with internal stakeholders and teams across locations.
• Ability to work independently, manage multiple tasks and proactively propose solutions.
• Strong analytical skills and understanding of digital and social media performance metrics.
• Good command of spoken and written English; ability to use AI tools to support research, content development, data analysis and daily work.
• Based in Northern Vietnam. Willingness to travel for business once a month or once every two months, as required.