Senior Marketing Supervisor (Beauty & Cosmetics)

Senior Marketing Supervisor – Makeup & Assigned Brands

 KEY RESPONSIBILITIES & EXPECTED OUTCOMES

• Develop monthly and quarterly marketing plans aligned with brand objectives, Hero SKUs, Focus SKUs, and new product launch schedules.

• Manage and oversee the execution of content, social media, digital media, KOL/KOC collaborations, UGC, and sampling activities, ensuring quality, timely delivery, and budget compliance.

• Collaborate closely with Sales, Trade Marketing, E-commerce, and Visual Merchandising (VM) teams to align marketing campaigns with product availability, retail execution, and sales conversion activities.

• Monitor marketing expenditures and campaign performance by brand and campaign; provide data-driven recommendations to scale up, optimize, reduce, or discontinue activities based on results.

• Work directly with international Brand Principals on marketing plans, marketing support, and performance reporting; coordinate with Finance to manage budgets and supporting documentation.

• Lead, assign tasks, supervise, and coach Marketing Executives to ensure effective execution and team performance; leverage AI and digital tools to enhance productivity and operational efficiency.

EXPECTATIONS FOR THE FIRST 90 DAYS

Within the first 90 days, the successful candidate is expected to:

• Complete the handover process and gain a thorough understanding of assigned brands and ongoing marketing activities.

• Develop marketing plans and establish clear KPIs for the team.

• Implement a structured weekly performance review process to monitor progress and ensure accountability.

• Deliver at least one comprehensive campaign performance evaluation report, including actionable recommendations for optimization.

Qualifications & Experience

• Minimum 5 years of experience in Brand Marketing or Consumer Marketing, including at least 2 years in people management or leading marketing execution teams.

• Experience in the Beauty/Cosmetics industry is highly preferred. Candidates from FMCG backgrounds may also be considered if they have relevant experience in both retail and e-commerce channels.

• Proven experience in managing multiple brands, executing product launches, and overseeing marketing budgets.

• Strong understanding of consumer insights, brand positioning, content strategy, and digital marketing performance, with the ability to analyze and interpret business data.

• Good command of English, with the ability to communicate, develop marketing plans, and deliver presentations independently to international Brand Principals.

• Proactive, well-organized, and highly accountable, with strong ownership, leadership, and team development skills.

• Proficient in Microsoft Excel and Google Sheets, with the ability to leverage AI tools to enhance work efficiency.

Key Competencies & Expectations

• Ability to independently develop marketing plans, lead teams, and evaluate marketing return on investment (ROI).

• Demonstrated ability to connect marketing and communication activities with consumer needs, traffic generation, and sales conversion.

• Strong commercial mindset and analytical thinking, with the ability to translate marketing strategies into measurable business results.

• Capable of working directly with international Brand Principals, managing stakeholder expectations, and critically evaluating agency proposals.

• Strong decision-making and problem-solving skills, with the confidence to challenge recommendations and propose data-driven alternatives when necessary.