Senior Performance Marketing

Mô tả Công việc

• Develop and execute full funnel performance marketing strategies for clients across various channels, including search engine marketing (SEM), paid social, display advertising, and affiliate marketing.

• Monitor and optimize campaigns to achieve maximum return on investment (ROI) while staying within budget and command in ROAS and CPA.

• Monitor campaign performance and adjust strategies based on key performance indicators (KPIs) to ensure optimal results.

• Analyze data from various sources to identify trends, patterns, and opportunities for improvement.

• Generate regular reports on campaign performance, providing insights and recommendations for optimization.

• Work closely with cross-functional teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing strategies.

• Collaborate with external partners and agencies to enhance campaign effectiveness.

• Conduct A/B testing and implement optimization strategies to improve campaign performance and achieve established goals.

• Provide recommendations on budget allocation based on performance insights.

• Monitor campaign performance using data analysis tools (Such as GA, Lazada/Shopee/Tiki) and provide regular reports to clients with actionable insights and recommendations.

• Continuously test and optimize ad creatives, landing pages, and campaign elements to improve performance.

• Stay up-to-date with industry trends, new technologies, and best practices in performance marketing to ensure client’s campaign remains competitive and effective.

• Work with external partners, such as publishers and vendors, to ensure the campaign are executed effectively and efficiently.