Senior Social Content Creator/ Content Specialist

Introduction about KiN:

KiN was born from the friendship and shared vision of a group of Singaporean and Vietnamese friends, with backgrounds in tech and real estate. In 2023, seeing a rising need for comfortable, work-from-anywhere spaces, we launched our very first project: a small collection of stays under the Kin Wander name. It was meant for staycations, but the overwhelming response inspired us to grow beyond that vision and step into the wider world of hospitality.

In just three years, KiN Group has grown into a multi-brand ecosystem spanning hospitality, F&B, wellness, lifestyle, and business services. Each brand is built with a clear role, yet all share the same foundation: thoughtful experiences, strong operations, and a people-first mindset. From accommodation and dining to wellness, creative concepts, and operational services, KiN continues to expand with focus and intention, not just scale.

Our porfolios include:

• Hospitality: KiN Hotel, KiN Hotel Edition, KiN Wander, NiK - F&B: South Ground, Yakiuo, Phiêu, TucKiN
• Wellness: KUDOCHI (WAV)
• Lifestyle & Consumer: FLORALPUNK, KINSIM, FLYCO
• Technology & Operations: KINEX, BTS

This portfolio reflects how we grow: diversified, connected, and shaped by the warmth of kinship that runs through everything we build. KiN Group – one ecosystem, many ways to experience it.

We are expanding rapidly and welcome you to our team!

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We are hiring a Senior Social Content Creator or Social Content Specialist who owns the full social content lifecycle - from planning and ideation to shooting, posting, and performance analysis. This is a hands-on, execution-heavy role suited for someone experienced, creative, and highly organised, with the ability to manage multiple social media accounts while maintaining consistency, quality, and brand voice. You will be responsible not just for creating content, but for shaping content pillars, planning social calendars strategically, and using data and tools to continuously optimise performance.

Key Responsibilities

Content Strategy & Planning
● Develop content pillars aligned with brand objectives and audience insights
● Plan monthly and campaign-based content calendars across multiple social media accounts
● Ensure consistency in posting frequency, messaging, tone, and visual identity
● Translate brand positioning into engaging, platform-relevant content ideas Content Creation (Plan, Shoot, Post)
● Plan, shoot, and publish social media content across platforms (e.g. Instagram, TikTok, LinkedIn)
● Create short-form videos, reels, stories, static posts, and captions
● Organise and manage content shoots, including:
○ Shoot locations / venues
○ Props and equipment
○ Talent, hosts, or featured individuals
● Direct shoots where required and ensure content is captured efficiently and on-brief

Multi-Account & Execution Management
● Manage and execute content for multiple social media accounts simultaneously
● Maintain organised content libraries, schedules, and posting workflows
● Ensure content deadlines are met

Performance Analysis & Optimisation
● Track, analyse, and report on content performance using social analytics tools
● Interpret data on engagement, reach, growth, and conversions
● Optimise content strategy based on insights, trends, and platform algorithm changes
● Use scheduling, analytics, and reporting tools confidently to support decision-making

Collaboration & Ownership
● Work closely with marketing, brand, and PR teams
● Proactively suggest new content ideas, formats, and experiments
● Take full ownership of social content outcomes and continuous improvement

• Minimum 3 - 5 years of experience in social content creation or social media management, preferably in hotel, hospitality, F&B or related filelds
• Proven experience managing multiple social media accounts concurrently
• Strong portfolio demonstrating end-to-end content creation (planning, shooting, posting) . Please submit it along with your CV.
• Deep understanding of content pillars, social storytelling, and platform best practices
• Confident in organising shoots, directing talent, and managing logistics
• Strong analytical mindset with hands-on experience using social media and analytics tools
• Highly organised, disciplined, and able to execute independently
• Creative, proactive, and comfortable working in a fast-paced environment
• Strong English skill both written and spoken as you will report directly to an expat manager