Trade Manager (Health & Beauty)

The Trade Manager is responsible for developing and executing omni-channel plans to elevate consumer experience at the Point of Sale (POS) across offline and online channels. This role ensures the brand is visually compelling, educational, and conversion-driven through retail activation, merchandising, promotion strategy, and shopper engagement. Drive sell-out growth by transforming shopper experience into brand preference and purchase.

A. Omni-Channel Trade Activation

• Develop the annual, monthly trade marketing plan cross-channel activation connecting offline → online.
• Deploy promotion mechanics for different channels (bundle, cashback, loyalty, member gifts, trial size programs).
• Work closely with the marketing team to synchronize campaign messages and data collection.

B. Consumer Experience & Merchandising at POS

• Build and execute consumer-centric POS monthly plans (offline stores, pharmacies, beauty chains, e-retail).
• Develop effective education touchpoints at POS: testers, demo stations, beauty advisor scripts, QR education, sampling systems.
• Collaborate with designers to create brand-aligned POSM and visual assets.
• Ensure planogram compliance and optimize visibility and shelf strategy.

C. Channel Strategy & Sell-Out Optimization

• Identify growth opportunities by retailer, region, and channel performance.
• Propose SKU assortment per channel based on shopper missions and price tiering.
• Work with Sales to build Joint Business Plans (JBP) with key retailers.

D. Communication & Training

• Responsible for determining training content for BA: product knowledge, selling techniques, beauty consultation scripts...
• Coordinate with the training department to train BA, ensure BA has enough knowledge and consulting skills.
• Coordinate with MKT/brand team to produce in-POS educational content: brochures, screens, sampling guidance, and KOL/Expert contents.

E. Data Analytics & Performance Tracking

• Analyze sell-out data, POS activation performance, shopper behavior insights.
• Track ROI of promotions, merchandising investment, sampling effectiveness. Provide monthly dashboards and actionable optimization plans.

• 3-5+ years Trade/Shopper/Channel/Brand or Key Account experience in beauty, cosmetics, OTC, dermocosmetic, or FMCG with high education needs.
• Experience working with dermocosmetic chains, pharmacy channels, and premium experience brands is a plus.
• Proven record of building annual trade plans, not just executing.
• Experience in commercial planning, and ROI analysis.
• Has managed trade budget + cross-channel POS transformation.

Skills

• Strategic planning & Result oriented
• Data Analytic
• Customer understanding
• Negotiation & influence at retailer
• Budget Management
• Omni-channel activation & POS digital integration
• Business owner mindset
• Data-driven, education-driven, consumer-centric
• Able to push innovation in shopper experience
• Strong leadership + cross-functional influence

WHY JOIN VIGO?

At Vigo, we’re not just growing – we’re evolving. You'll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast-paced, supportive environment where your ideas and contributions truly matter.

• Attractive salary package: Fixed base salary (based on capability) + Sales commission + KPI bonus.
• Annual salary review based on performance.
• Dynamic, young, and professional working environment with many opportunities for advancement.
• Regular team-building activities such as birthdays, holidays, company trips, and celebrations.
• 13th-month salary, performance and KPI bonuses.
• Full employee benefits and insurance in accordance with labor laws.
• Opportunities for training and development with top experts in the beauty industry.
• Working Hours: Monday to Friday: 08:30 – 18:00 & Saturday (morning): Online working session