Trade Marketing Manager

About The Role

Elevate your career by stepping into the role of Trade Marketing Manager. This pivotal position is designed for a forward-thinking leader ready to invigorate how our diagnostic services come alive across our 40+ Patient Service Centers (PSCs). You will be the architect of our trade execution, inspiring a dedicated team focused on driving foot traffic and B2B revenue. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a healthier world. Take this chance to nurture your career in a space where your influence and growth mindset will flourish.

Your responsibilities

Trade Strategy & Growth Execution

• Growth Drivers: Define key growth drivers for PSCs and translate them into customized approaches through a tiered (A/B/C) channel strategy.
• Promotion Planning: Plan and coordinate monthly promotion roadmaps for both B2C walk-ins and B2B channels to maximize site utilization.
• Visibility Excellence: Oversee the deployment of in-store visibility (POSM) and guidelines across all 40+ locations to ensure a premium patient experience.
• Local Activations: Lead "D-Day" local activations and site-specific events to drive immediate foot traffic lift in target catchments.
• Integrated Calendar: Maintain and communicate a total integrated trade calendar visible to Brand, Digital, SEO, and Operations teams.

B2B Marketing & Partnership Support

• Marketing Approach: Build the marketing strategy for the B2B sales team, focusing on Corporate health checks, Clinics, and Doctor Referrals.
• Partner Acquisition: Plan and support events, seminars, and health talks designed to acquire and retain strategic B2B partners.
• Sponsorship Evaluation: Review and provide recommendations on event sponsorships to acquire new partners and expand the referral network.
• Target Alignment: Collaborate with the B2B team to set and track targets for partner-referred volume and revenue.

Budget & ROI Management

• Investment Management: Manage the Trade Investment budget, including consumer promotions, partner incentives, and local activation spend.
• ROI Evaluation: Conduct rigorous evaluation of all trade activities to optimize spend and ensure a data-driven approach to growth.
• Financial Tracking: Oversee monthly accrual and actual expense tracking to ensure strict budget discipline.

Business Acumen and Operation

• Performance Analysis: Analyze (1) PSC performance by tier, (2) B2B channel contribution, and (3) promotion redemption rates to identify growth opportunities.
• O2O Integration: Collaborate with Brand, Digital, and Ops to lead integrated plans that bridge online leads to offline PSC traffic.
• Market Intelligence: Conduct regular market intelligence on competitor pricing, diagnostic packages, and B2B partner trends.
• Operational Synergy: Provide actionable feedback to the Operations team to ensure the "last mile" of the trade plan is executed perfectly.

Team Leadership & Development

• People Management: Manage and develop a team of direct reports to execute the growth plan with precision across the network.
• Execution KPIs: Set clear KPIs and Master Call Plans (MCP) for the team to ensure consistent site visits and brand standards.
• Coaching: Tracking and analysis of in-store execution reports to provide coaching and corrective actions to the team.

• University Degree holder – Bachelor’s degree in Economy, Business Administration, or Marketing.
• 4–6 years of experience in Trade Marketing, with at least 1 year in a leadership or supervisory role.
• Proven experience managing marketing programs across multi-site business models such as: Retail chains/Pharmacy chains/F&B chains/Healthcare service networks/Convenience stores/Other customer-facing service chains...
• Result-oriented mindset with a balance between long-term brand building and short-term traffic targets.
• Self-motivated and capable of working in an ambiguous, rapidly changing healthcare environment.
• Good at data analysis and critical information gathering to deliver quality solutions.
• Proficiency in English and local language; strong communication and stakeholder management skills.