Trợ lý quản lý thương hiệu - Assistant Brand Manager

Mô tả Công việc

• Research:

Pro-actively understand full categories and feed Vietnam market inquiries, category and consumer requirements, from U&A to insight and platform innovation projects.

• Active Portfolio/ Product Development:

Develop and implement the 12 - 24 months portfolio roadmap including product range, brand and quality build, value delivery to consumers.

• Plan Do Check Action:

Management of competitors tracking bi-monthly for MT, GT and Ecom platforms.

Monitor and review the effectiveness of product new launch, sales & marketing improvement, new development and renovation programs.

• Product Expertise:

- Management of product training for sales, with the ambition to understand and share the key points of success in terms of sales listing, winning approaching map and USP-RTB to consumer.

• Timeline Management:

- Lead the NPD master timeline and successful co-operation with key departments internally.

- Manage the outsource and internal contact windows in PD process and advanced procedure to ensure the lead time for sales & marketing launching in different regions.

• MKT 360-degree Activities Proposal:

- Strength in MKT and Brand proposal with thoughtful utilization of both qualitative and quantitative data analysis to build up the reasonable actions to inform future plans.

- Confidence in planning, execution and active items price check, especially cost efficiency management in every project to be planned and done.

- Work with communication team and BOD to ensure single minded message is created in line with IMC plan and brand building communication plan and category needs.

- Organization of Events and ATL, BTL activities.

- Brainstorm meeting for creative ideas, or quick consumers test, product test internally.

• Digital & Ecommerce platforms:

- Management of website and fan-page, ensure the content direction is strong, saleable and design style guide is trendy, attractive and consistent with brand campaigns, from digital platforms to ecommerce presence.

- Co-work with Senior team to develop convincing Content direction, Promotional campaigns, Livestream – Up-sales and up-to-date activities on pages, master of shop mall’ s merchandising factors and visibility improvement continuously.

- Explore new trial in a variety of platforms including ecommerce partners: IG, TikTok shop, Tiki...

- Work directly with design team to brainstorm, do style guide and full brief of design for every campaign.

• Brand Strategy:

- Represent consumer insights, brand choice for different channels and brand keys.

- Ensure brand consistency with product quality on the cross functional team.

- Develop the creation of ATL & BTL activities based on in-depth understanding of local tastes.

- Assist in brand long-term positioning and strategy, the innovation projects, the creation of effective media plans and channels.

• Product Listing Presentation:

- Support sales team to present the company profile and NPD induction to MT and CVS store chains.

• Events Operation:

- Coordinate with General Affairs and HR departments to promote the best concept of Customer Convention; Company Tour; Year end party; CSR activities; Environment protection campaigns…

• Others:

- Other MKT rationale tracking and ad-hoc tasks from BOD, NSM and MM.