Brand Marketing Lead

Job Description

Job description: The Brand Lead is responsible for assisting Brand Manager in overseeing the overall brand strategy, driving brand growth, and leading the development and execution of marketing initiatives to build brand awareness, increase customer engagement, and enhance brand loyalty across all platforms.. You'll be reporting to Brand Manager & monitoring a team consisting of Marketing Specialists and Executives.
The responsibilities and essential job functions include but are not limited to the following:
Planning Marketing Strategy
● Follow the development of the brand strategy in collaboration with the Brand Manager and other key stakeholders.
● Assist Brand Manager in driving the creation of the Yearly Roadmap and Annual Plan aligned with the brand's vision, goals, and market demands
● Work closely with the marketing team to implement strategic marketing initiatives and ensure alignment with business objectives
● Implement an integrated marketing communications plan that aligns with the overall brand strategy and budget.
● Oversee and plan advertising opportunities across Above-The-Line (ATL) and Below-The-Line (BTL) channels to ensure brand visibility

Content & Digital Marketing
● Lead the team to plan and execute content strategies across various platforms to reinforce brand messaging and objectives
● Manage digital marketing tools and campaigns to promote the brand and engage with the target audience effectively.

Customer Engagement & Offline Activation
● Lead the planning and execution of offline brand activations to enhance brand engagement with consumers.

● Develop and implement customer engagement strategies to improve brand loyalty, expand reach, and increase visibility through both digital and physical touchpoints.
● Support the Operations team in ensuring an exceptional guest experience at events and activations, strengthening customer relationships.

Brand Management & Awareness
● Coordinate media relations and public relations efforts to maintain brand awareness and manage public perception
● Monitor industry trends and adapt marketing strategies to stay competitive and relevant in the market.
● Evaluate marketing campaigns and track performance metrics, including return on investment (ROI), effectiveness, and consumer feedback.
● Maintain effective internal communications to ensure all departments are informed of marketing strategies, objectives, and initiatives.

Job Requirement

Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
● At least 02 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
● Has a genuine interest and knowledge of the food and beverage or entertainment industry
● Self-motivated, creative flair, eye for detail and resourceful
● Strong project management skills
● Excellent communication skills. Able to think and write strategically
● Those who embody the culture of the brand
● Youthful and energetic and people-minded individuals with a can-do attitude

● Good technical knowledge of available standards, methods, tools and applications.
● The ability for creative ideas & treatments for online content in multi-channel campaigns.
● Speak English as a native is a big plus