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Tập Đoàn Karofi Holding

Product Marketing Team Leader

Tập Đoàn Karofi Holding
Location

Ha Noi

Maps
  • Salary

    25 Mil - 35 Mil VND

  • Experience

    Over 3 Years

  • Job level

    Experienced (Non - Manager)

  • Deadline to apply

    08/07/2025

Benefits

  • Laptop
  • Insurance
  • Travel
  • Allowances
  • Employee Shuttle
  • Travel Abroad
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Seniority Allowance
  • Annual Leave

Job Description

Planning

  • Develop product marketing strategies aligned with the company’s business goals across international markets.

  • Conduct market research and competitor analysis to define effective communication and marketing tactics.

  • Manage product portfolios by market, monitor pricing, gross margin, and promotional plans to align with company strategy.

Product & Market Development

  • Propose ideas and strategies for new product development.

  • Position products in the minds of customers by emphasizing unique features and differentiators.

  • Analyze consumer trends, customer behavior, and competitor activities.

  • Identify opportunities for new products or product improvements.

Communication Campaigns & Materials

  • Build comprehensive communication strategies for each product.

  • Define content direction and communication channels to effectively reach target customers.

  • Collaborate with the sales team to create sales tools such as brochures, product sheets, and promotional campaigns.

Training

  • Provide training and updates to the sales team on product knowledge and customer engagement techniques.

Job Requirement

Requirements

  • Bachelor’s degree in Marketing, Business Administration, International Business, or related fields.

  • Minimum of 5 years of experience in product marketing, with at least 2 years in international markets.

  • Proven experience in launching multi-national marketing campaigns, conducting international market research, and developing region-specific product strategies.

  • Experience in product training is a strong advantage.

  • In-depth knowledge of international product marketing strategies including product positioning, brand development, and lifecycle management.

  • Strong understanding of consumer behavior, market trends, and legal frameworks across various international markets.
    Knowledge of supply chain, product distribution, and cross-border partner collaboration.

  • Ability to integrate AI tools into daily marketing tasks.

  • Fluent in English (listening, speaking, reading, writing).

Soft Skills

  • Strong planning and organizational skills to manage multiple projects across markets.

  • Excellent communication skills, especially in working with international partners and distributors.

  • Analytical thinking to interpret data and reports for optimizing marketing strategies.

Other Requirements

  • High sense of responsibility, self-driven, and goal-oriented.

  • Creative, trend-savvy, and adaptable to international market dynamics.

  • Open-minded and flexible with the ability to work in multicultural environments.

  • Passionate about global product development and marketing.

Benefits:

  • Work for Vietnam’s No.1 water purifier brand, exported to over 50 countries worldwide.

  • Opportunity to work in a global environment and/or take overseas assignments.

  • Attractive salary, negotiable based on qualifications and experience.

  • Full employee benefits in accordance with labor laws of Vietnam and other countries where applicable.

  • Annual performance bonuses and exceptional achievement incentives as per company policy.

  • Dynamic and youthful working environment with a people-first culture and abundant opportunities for learning and development.

Job Location:  6 Nguyễn Hữu Thọ, Hoàng Mai, Ha Noi 

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Salary: 25 Mil - 35 Mil VND
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