16/01/2025
Permanent
20 Mil - 25 Mil VND
2 - 3 Years
Experienced (Non - Manager)
16/02/2025
I. JOB BRIEF:
As a Senior Paid Advertiser, you will execute campaign builds and optimizations within the ads platforms, including Facebook ads, Google ads and other platforms
II. DETAILED JOB DESCRIPTION:
1. Digital Strategy & Implementation
- In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution.
- Planning on 360 user journey, segmentation based on behavior signal, scouting and propose new digital innovation
- Oversee all digital channels, including brand websites, social media channels…
- Mainly focus on managing and optimizing digital marketing campaigns across Social platform Google (mainly), Facebook, Instagram, Tiktok...Including:
o Propose & execute monthly media plan (Estimate attribute, A/B testing ,...)
o Execute performance analysis across advertising platforms and on the overall company level;
o Create, maintain, and provide regular reporting on marketing key performance indicators (KPI’s); to evaluate the effectiveness of online advertising strategies in reaching strategic goals
- Conduct research about new marketing programs, setting up strategies and provide practical advice.
2. Data-Driven Marketing
- Analyze digital performance on all KPIs to provide insights and direction on optimization
- Master all digital measurements features (Search, Display, Mobile, Social…) in order to identify high-value customers, and link to CRM to enhance LTV
- Able to analyze and report from GA, Business Manager
3. Extended knowledge source
- Knowledge in Retail and E-commerce, environments and platforms to collaborate with other teams to plan digital media
- Understand CRM and the dynamic of lead acquisition to conversion.
- Understand the dynamic of content to drive engagement, advise the brand team on creative & different tactics to win social media.
- Always active on proposing new & relevant practices for social media.
- 3+ years experience in Paid Digital Marketing Optimization field
- Excellent analytical skills on digital marketing
- Proficiency with Google Analytics and other tracking platforms
- Working knowledge of or experience in managing and analyzing digital campaigns within Google Ads and Facebook Ads Manager
- Fluent in English is a plus
- Proactive and ability to work independently
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