Marketing Executive

Job Description

1. Implementation and Management of Marketing Strategies

• Implement brand and marketing strategies that align with company goals.
• Create content strategies, including blogs, social media, and other communication platforms.
• Plan and execute media strategies to ensure consistent brand messaging across all channels.
• Develop detailed project plans and timelines for marketing campaigns.

2. Sales Support and Collateral Development:

• Provide sales teams with the necessary tools and materials to support their efforts, including sales kits, product samples, and customer gifts.
• Create and manage media kits and other promotional materials to enhance the company's visual identity.
• Ensure all marketing materials and sales tools are up-to-date and consistent with the brand.

3. Management and Development of Communication Channels:

• Develop and manage the company's website, ensuring it is up-to-date and optimized for search engines.
• Oversee social media channels (Facebook, LinkedIn, etc.) to maximize engagement and reach.
• Coordinate PR bookings and manage relations with media outlets to enhance brand visibility.
• Monitor and analyze the performance of digital marketing campaigns across all channels.

4. Direct Marketing and Customer Interaction

• Support to organize and participate in events, trade shows, exhibition, seminar, workshop, and other promotional activities.
• Execute and manage distributor programs to ensure effective market penetration.
• Execute direct marketing strategies to enhance customer engagement and satisfaction.

5. Customer Relationship Management

• Manage and nurture leads generated from marketing campaigns and marketing channel to drive sales growth.
• Implement marketing programs aimed at strategic partners and key customers.
• Maintain strong relationships with existing customers, ensuring ongoing satisfaction and loyalty.
• Conduct customer surveys and analyze feedback to improve marketing strategies and customer experiences.

Job Requirement

Education

• Bachelor’s degree in Marketing/ Business Administration or related field; 

Experience

• 2-3 years of experience in B2B/RETAIL marketing and sales support, with a focus on strategy implementation and campaign management.
• Experience with content creation required, familiarity with social media platforms; 
• Strong understanding of digital marketing tools and channels, including social media, SEO, and content marketing.

Skills/ Personalities 

• Good verbal and written communication skills.
• Creative thinker with strong problem-solving skills and attention to detail.
• Familiarity with graphic design tools (e.g., Adobe…) is a plus.