Senior Content Marketing

Job Description

Being a Senior Content Marketing, you will be responsible for crafting innovative and effective communication strategies that enhance brand awareness and engagement. You will work closely with cross-functional teams to ensure that all communications align with our brand's voice and business objectives. This role demands a high level of creativity, strategic thinking & execution.

Job Description

a. 60% Creation and Development:

• Identify target audiences and buyer personas to create content that resonates with them;
• Map content to different stages of the customer journey to ensure a seamless experience;
• Develop an editorial calendar to plan and schedule content creation and publication across various channels;
• Develop comprehensive communication plans on various platform such as website, social media (main channel), paid media that align with the company's marketing strategy and business goals;
• Write and edit various types of content, including blog posts, articles, whitepapers, leaflets, case studies, social media posts, email newsletters, SEO, Tiktok script...;
• Collaborate with internal marketing teams to create cohesive and creative content, especially storyboards, scripts for video production;
• Conduct market research and analyze trends to identify new marketing opportunities;
• Provide expert guidance on messaging, branding, and positioning of products and services;
• Oversee the creation and execution of creative content across various media platforms including digital, print, and social media;
• Measure and report performance of all communication plans, and assess goals (ROI and KPIs);
• Stay up-to-date with advancements in marketing and communications technology and techniques;
• Manage external content of KOL/KOC during campaigns;

b. 20% Content Strategist:

• Supporting and brainstorming ideas/concepts for content roadmap, and content calendar;
• Supporting & reviewing the creative vendor’s outputs, ensuring brand consistency;
• Acting as a local expert: Counseling about local trends, behaviors, and insights in Vietnam market;
• Research industry-related topics, viral ideas, trending on the market and competitors to produce writing that connects with target audiences, boosts engagement, and fosters brand awareness;
• Coordinating with designers to release visually appealing elements into digital campaigns;
• Tracking content performance, adjusting content strategy based on manager directions.

c. 20% Others:

• Collaborating with the Marketing team and other departments to deliver tasks;
• Updating and reporting weekly/ monthly to the line manager.

Job Requirement

• Bachelor’s degree in marketing, Journalism, Advertising, Linguistics, Multimedia communications or Public relation are preferred;
• At least 2 years of experience in content creation with position Senior or similar;
• Familiar with various social media and digital platforms (Facebook, Instagram, Youtube, Tiktok, Website, etc.);
• Have successful content/script is a plus;
• Strong know-how in building up communication strategies;
• Excellent professional written communications skills in both English & Vietnamese;
• Excellent communication and presentation skills (by English or Chinese is a plus);
• Keep all deadlines on time. Creativity mindset with a “Can-do” attitude;
• Self-confident, pro-active, logical and eager to learn;
• Hard-working, responsible, independent, be able to work under pressure.