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Marico South East Asia Corporation

Trade MKT Assistant Manager - GT

Marico South East Asia Corporation
Location

Ho Chi Minh

Maps
  • Salary

    Competitive

  • Experience

    Over 3 Years

  • Job level

    Experienced (Non - Manager)

  • Deadline to apply

    23/11/2024

Benefits

  • Laptop
  • Insurance
  • Travel
  • Allowances
  • Incentive bonus
  • Healthcare
  • Training Scheme
  • Salary review
  • Business Expense
  • Annual Leave

Job Description

Drive Sales Target and Business Growth

  • Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
  • Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels

Lead New Product Development (NPD) Launches

  • Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
  • Develop and execute launch strategies to maximize product visibility and sales across target regions

Propose and Execute Regionalized Promotion Programs

  • Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
  • Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
  • Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
  • Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
  • Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive

Establish a New Picture of Success for the Category

  • Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
  • Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
  • Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
  • Ensure category excellence and consistent in-store execution standards across all outlets

Forecast and Build Incremental Volume

  • Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
  • Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
  • Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans

Monitor Trade Budget to Ensure Profitability

  • Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
  • Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability

Conduct Weekly/Monthly Reviews with Sales & Marketing Team

  • Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
  • Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets

Job Requirement

  • University graduate in business administrative, foreign trade, economics. 
  • Minimum of 3 years of experience in Trade Marketing, preferably within the HPC or FMCG industries.
  • Strong understanding of the General Trade (GT) channel.
  • Proven ability to develop and execute effective trade marketing strategies.
  • Highly proactive, detail-oriented, and capable of managing multiple projects simultaneously.
  • Strong communication and interpersonal skills, with the ability to work effectively across teams.
  • Ability to work closely with the sales team, providing support and ensuring alignment with trade marketing activities.
  • Experience working with data and analytics to inform decision-making.
  • Positive, growth-oriented attitude with a willingness to take initiative and drive results. 

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Salary: Competitive
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