SABECO - Saigon Beer-Alcohol-Beverage Corporation

Saigon Beer is leading brand name in Vietnam beer industry with nearly 150 years of developing. Saigon Beer is recognized as National Brand and also honored to be the 351st member in Berlin Beer Academy – one of the cradle of global beer culture.

The unique taste of Saigon Beer is the inspiring taste combined with the spirit of Saigonese’s generosity and the rich of the Southern land, making it an in dispensable part of everyday life.

SABECO is one of the nation’s icons - thriving with Vietnam, and for Vietnam. Our story is one of enduring quality, homegrown talent, pioneering spirit, and forward-thinking ambition - built on a foundation of performance, people, and purpose that propels the nation forward. From a modest brewery in old Saigon to becoming the country’s leading brewer, we have grown alongside Vietnam, shaping moments of joy, pride, progress, and connection across generations.    

Throughout over 150 years of legacy, SABECO has carried the proud heritage of Vietnamese brewing - rooted in pioneering spirit, enriched by character and culture, and elevated through innovation. Our beer products - Bia Saigon, 333, Bia Lac Viet - blend local expertise with world-class standards, staying true to the taste and character of Vietnam while earning recognition abroad.

At SABECO, we are more than just brewers. We play an active role in bringing people together, uplifting communities, and advancing sustainability. By supporting livelihoods, protecting resources, and driving programs that benefit local communities, we ensure that our growth contributes to Vietnam’s economic, social, and environmental progress.

Today, as a living legacy, SABECO proudly stands with Vietnam - ever growing, ever reaching.

VISION 

Develop SABECO to become the leading beverage group in Vietnam, having firm foothold in regional and international markets.

MISSION

Develop Vietnam’s beverage industry to keep pace with the world.

Promote the culinary culture of Vietnamese people.

Improve the quality of life by providing high quality, safe and healthy beverages.

Bring practical benefits to shareholders, customers, partners, employees and society.

Satisfy and meet the needs of beverages under the international food safety standards “Food hygiene and safety and environmental protection”.

Fulfill obligations to the State on the basis of transparency in business.

Actively participate in community activities.

Ensure the development towards international integration.

CORE VALUES

1. Traditional brand: The superiority of a traditional brand is built and confirmed over time. Customers have many choices and be well taken care of the services. SABECO has become a “top of mind” in the hearts of customers.

2. Social Responsibility: The development of social responsibility is the tradition of SABECO. We provide the society safe and useful products, and we always wish to share and take responsibility for social work and environmental protection with practical action.

3. Cooperation for Mutual Benefits: We build "mutually beneficial" partnerships as the basis for sustainable development. We develop appropriate policies for long cooperation to partner.

4. Sticking: Sticking to a friendly, sharing environment. Where people are empowered to learn, create and contribute to the joy of success.

5. Continuous improvement: We are not satisfied with present and are always dreaming of rising, learning, creating, and innovating to meet constantly changing needs. Continuous learning, creativity and innovation is our style.