133645 - Senior Manager, PR & Communication - Automobiles

RGF's Client - a German company in the automotive industry - is looking for a Senior Manager, PR & Communication to develop and implement PR and communication strategies, manage media relations and corporate image, lead PR campaigns and events, build relationships with media and key stakeholders, and oversee PR budgets and agency coordination.

• Working Location: Thong Tay Hoi Ward, HCM City
• Monthly Salary: Negotiable (High Salary)

Job Responsibilities

• Develop and implement annual communication and PR strategy for the brand and product portfolio. 
• Define key messages, media strategy, PR plans, KPIs, timeline, and performance tracking. 
• Manage corporate image, media relations, crisis, and PR policies/procedures. 
• Build and maintain relationships with media, KOLs, automotive communities, retailers, agencies, and internal stakeholders. 
• Manage PR campaigns, media announcements, media kits, speeches, CEO interviews, and PR content across channels, including content creation with KOLs 
• Work with media agencies to ensure high-quality media exposure and KPI delivery. 
• Lead press conferences, product launches, and test-drive events 
• Manage PR budget, reporting, administration, and agency coordination. 
• Internal communications and other assigned tasks.

• Education: University degree in Journalism, Marketing, Advertising, Communications, or related fields.  
• Language: Excellent English and Vietnamese communication, writing, presentation, and public speaking skills 
• Experience: Minimum 6 years of experience in Communications/PR, including at least 3 years in a management position
• Passionate about cars  
• Proven track record in successful PR campaigns from strategy, planning, to management 
• Strong digital PR capability of communication trends, media channels, and content creation with KOLs. 
• Creative, detail-oriented, ambitious, and passionate about building impactful brand communications. 
• Strong leadership skills and stakeholder management capability.

Preferable Skill/ Experience

• Strong knowledge of the automotive/luxury automotive industry; brand understanding is a plus

Notice: Thank you for your interest in career opportunities at RGF. Suitable candidates will be contacted by our consultants at the earliest possible time. Your resume will also be kept in our system for consideration for other suitable opportunities in the future. Please kindly check your email regularly for the latest job updates from RGF!