Conduct and analyze test research to determine new product opportunities and to validate new products and programs. Assess the marketplace for new product innovations, competitors, lifestyle trends and emerging technologies and make strategic recommendations and decisions on opportunities.
Create and maintain strategic marketing and portfolio management tools to use in the execution of initiatives at the market level. Apply or customize existing tools and processes for the market use.
Develop strategic assessments, including strengths, weaknesses, opportunities and threats, for products and programs. Identify and quantify specific product drivers in support of marketing calendar strategies. Initiate or suggest analysis of financial performance to influence strategic plans.
Operation Management (25%)
Create and present business case for new products or programs to support market growth strategies and profitability targets. Lead integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements.
Develop, manage and track project budgets, timelines and processes from kickoff to execution. Establish and maintain processes to ensure effective and timely development and execution of programs within defined budget constraints.
Lead, develop or coordinate cross-functional project teams in support or execution of marketing and product activities.
Develop, manage and track marketing project budgets, timelines and processes from kickoff to execution. Establish and maintain processes to ensure effective and timely development and execution of programs within defined budget constraints.
Lead effort to track program and product performance, gather consumer insights and evaluates program effectiveness. Share findings with management and other departments and integrate findings into future activities and initiatives.
Business Development (20%)
Conduct and analyze consumer research to determine new marketing and product opportunities and to validate new products and programs. Monitor the marketplace for new product innovations, competitors, lifestyle trends and emerging technologies.
Create and present business case for new products or programs to support market growth strategies and profitability targets. Manage integrated launch programs for products, including product direction, marketing plans and store operations and supply chain requirements.
Business Partnerships (20%)
Communicate category and product direction and stragies, activities, and project plans to other departments and leaders, internal and external partners to ensure integration and support for program and initiatives.
Lead project teams and timelines to deliver products and programs to market and manage cross-functional partners to ensure the best available costs, terms and quality.
Lead and manage cross-funtional implementation of category strategies, product and promotion plans and initiatives with visual marketing merchandising and visual communications partners.
Staff Supervision & Development (15%)
Challenge and inspire partners to achieve results.
Mentor, coach and develop team members.
Oversee training and development of partners directly and indirectly managed and make effective staffing decisions.
Conduct and ensure the completion of performance reviews.
Ensure partners adhere to legal and operational compliance requirements.
Yêu Cầu Công Việc
5 yrs experience in product marketing or brand management in retail or packaged goods environment.
5 yrs in creating or contributing to marketing and product plans, leading or assisting in development of product concepts, from conception through implementation.
