Brand Manager - Mom&Baby

Mô tả Công việc

The brand Manager will collaborate with S.BM & MD to develop a strategic plan which ranges from strategic review, perfect implementation of the brand’s strategy to their market, perfect execution in the field, category management, and creating shopper engagement to ensure the achievement of sales and market share for responsible brands or category.

Job description

- Work with Senior Brand Manager & Marketing Director for marketing plan of ColosBaby Brand

- Define and develop strategies to maximize brand potential.

- Create and implement consumer and market development strategies.

- Develop and implement specific competitive strategies.

- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.

- Lead preparation of the brand plan, update, and long-range plan.

- Cooperate with other departments to ensure business activities running smoothly

- Full budgetary responsibilities for ensuring plans and campaigns are within agreed spending limits.

- Lead preparation of the brand plan, update, and long-range plan.

- Liaising closely with all relevant brand team members

- High level tactical planning.

- Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs).

Conformation:

- Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by assigned projects within the marketing budget and required timeline.

Others:

- Take part in cross-functional Project as required.

- Cooperate with cross-functional departments.

Yêu Cầu Công Việc

Job requirements

At least 3 years of experience in a similar position in the field of Marketing in Mom & Baby Care  industry

Highly experienced in developing Mom & Baby - GT channel at imported high-end IFT Milk Powder companies, Baby diapers, milk bottles, or baby-related products.

Business understanding: P/L structure knowledge and good knowledge of key consumer insights, market research based on qualitative and quantitative data.

- Proficiency in the office computer.

- Enthusiastic and proactive spirit at work.

- Ability to withstand high pressure.

- Strong sense of business and highly result-oriented;

- Ambitious to grow, willing to learn, and excellent in the marketing field.

- Well-organized and detailed, able to work under high pressure.

- Product launch experience.