Deputy Marketing Manager

I. JOB PURPOSE

To support the Marketing Manager in translating Marketing strategies into actionable plans and ensuring disciplined, timely, and high-quality execution. Coordinate and monitor workstreams, timelines, deliverables, budgets, and performance across Marketing teams to ensure approved plans remain on track.

II. KEY RESPONSIBILITIES

1. Marketing Planning & Execution

• Support annual, quarterly, monthly, and campaign planning.
• Translate approved plans into detailed tasks, timelines, deliverables, and responsible owners.
• Monitor execution progress, identify bottlenecks, and coordinate timely corrective actions.

2. Cross-Team & Campaign Coordination

• Coordinate day-to-day execution across Brand, Trade, Digital, Media & Performance, and Event & Activation teams.
• Maintain the Marketing Master Calendar and ensure effective coordination of interdependent tasks.
• Lead execution management of integrated campaigns across online and offline channels, ensuring agreed timelines, scope, and quality standards.

3. Marketing Operations

• Monitor the execution of content, communication, Trade Marketing activities, events, and showroom/retail programs.
• Track approved budgets, procurement documentation, and deliverables from agencies, vendors, and suppliers.
• Ensure activities align with approved plans, brand direction, and agreed standards.

4. Performance Tracking & Reporting

• Monitor Marketing KPIs, budgets, and execution progress.
• Prepare periodic reports highlighting completed activities, upcoming priorities, delays, risks, and required decisions.
• Coordinate post-campaign reviews and follow up on agreed improvement actions.

5. Team Coordination & Process Improvement

• Coordinate day-to-day workloads and support Team Leads/Managers in prioritizing tasks and balancing resources.
• Promote accountability, ownership, and timely delivery across teams.
• Improve workflows, templates, and coordination processes to enhance Marketing operational efficiency.
• Perform other duties as assigned by the Marketing Manager.

• Bachelor's degree or above in Marketing, Business Administration, Communications, Economics, or a related field.
• 6–10 years of experience in Marketing or related functions. At least 3 years in a Team Lead, Assistant Manager, Deputy Manager, or equivalent coordination/management role.
• Practical experience in executing integrated campaigns, Digital Marketing, Trade Marketing, events, or retail programs.
• Multi-brand or multi-business experience is preferred.
• Strong project management, organization, coordination, and execution follow-up skills.
• Practical understanding of Brand, Trade, Digital, Media, PR, and Event execution.
• Ability to analyze data, track KPIs, and monitor budgets.
• Proactive problem-solving, cross-functional collaboration, and team coordination skills.
• Proficient in MS Office/Google Workspace; familiar with project management tools and AI productivity tools.
• Good working English, particularly when working with agencies, partners, and international brand principals.