PRODUCT MARKETING OPERATION AND ALIGNMENT

·        Coordinate with Marketing Supervisor/Manager on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.

·        Coordinate with Sales Department to forecast VM Collaterals, Displayers, Collaterals based on VM Guidelines and MKT Calendar and given Budget planning.

·        Closely monitor and analyze competitors’ product line-up, pricing as well as market trend.

·        Ensure brand/product information public via social contents, KV and videos are aligned with brand guidelines before publishing.

·         Coordinate with design team for marketing materials and POSM development.

·         Support product orientation and basic product training for internal staff, sales team and retailers.

RETAIL MARKETING & ACTIVATION

·        Align with Sales Department on Omni-channel commercial management & unity implementation across channels.

·        Support Team on VM, trade promotion, and in-store event/activation development and implementation.

·        Work closely with Sales team to ensure consistent brand visibility at stores and retail channels.

·        Ensure all brand and product presence and information appear on all channels (online and offline) correctly and consistently according to brand guidelines.

·        Support handling customer feedback and product-related concerns in coordination with related departments.

·        Marketing Administrative Payment Process.

·        Monthly/Quarterly/Yearly Marketing Report.

PR/INFLUENCER SUPPORT

·       Support to develop Influencer/PR Plan and content strategy with ideas, topics for editorial write-ups, press discussions, key monthly highlights.

·       Support monthly influencer campaign by proposing paid and non-paid talents with suitable products and owned media content co-creation with influencers.

·       Track on influencer performance, by identifying success metrics for each influencer campaign and ensuring best accuracy.

OTHER TASKS: assigned by Line Supervisor

·       Good communication and coordination skills.

·       Strong attention to detail and ability to manage multiple tasks.

·       Proactive, responsible and positive working attitude.

·       Creative thinking and problem-solving mindset.

·       Good teamwork and cross-functional collaboration skills.

·       Good planning and execution skills for marketing activities and campaigns.