Product Marketing, Senior

Market research: Understand the target audience's pain points and use this research to help stakeholders validate the need for new products

Product research/analysis: Study & understand products (new/current/upcoming) to identify/suggest USPs, provide SWOT analysis which helps forming an effective GTM plan

Positioning and messaging: Understand the product and its value proposition so they can communicate this to prospects

Customer insights: Customers provide insights into the value of the product, which can help refine positioning and messaging

Performance enablement: Help performance team to optimize their digital techniques to bring in more users and convert them into Active users

Marketing campaigns/Promotion: Lead marketing activation/promotion initiatives, from planning to execution, to support user acquisition as well as leverage revenue

Collaboration: Coordinate with other departments and stakeholders, such as Telesales, product, Dev, and Content Marketing to ensure a smooth launch of Marketing Campaigns

BA degree in Marketing, Business Development or other related fields

●  At least 3 years of relevant experience as a Product Marketing specialist or

relevant position

●  Experience in e-sporting game industries, Financial Institution, Advertising

Agency, Public Newspaper preferred

Good at Vietnamese and English language

Digital-native, familiar with digital platforms & collaboration tools

Proven record with a diverse portfolio showcasing your relevant work;

Creativity mindset with a “Can-do” attitude;

Ability to work in a Diversity & Inclusion team environment;

Be able to work independently.