Sales Manager

Company Overview

CHAOYU EXPO, a member of the Global Association of the Exhibition Industry (UFI), is a fast-rising leader in China's international exhibition industry. CHAOYU EXPO is dedicated to building a high-quality trade platform for China and global emerging markets! Headquartered in Guang-zhou, China, CHAOYU EXPO operates over 10 service branches across major cities including Shenzhen, Shang-hai, Hangzhou, Xiamen, Ningbo, and Dongguan, Globally, CHAOYU EXPO maintains locally managed subsidiaries in Indonesia, Vietnam, and Russia.

CHAOYU EXPO boasts a professional team of over 300 exhibition consultants and service staff, focusing on China and global emerging markets, upholding the core values of sincerity, unity, professionalism, innovation, and public before private. CHAOYU EXPO hosts international professional exhibitions in various cities at home and abroad covering industry sectors such as electronics and smart appliances, toys and baby products, gifts and housewares, and cross-border e-commerce!

Key Responsibilities and Duties

1. Sales Strategy & Business Development

• Develop and execute sales strategies to achieve exhibition revenue and exhibitor acquisition targets.
• Identify new business opportunities, industry segments, and strategic accounts to expand market share.
• Develop sales plans for each exhibition, including target industries, customer segmentation, and sales approach.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.

2. Team Leadership & Performance Management

• Lead, coach, and motivate the sales team to consistently achieve individual and team sales targets.
• Set sales KPIs and monitor team performance through regular pipeline reviews and one-on-one coaching.
• Support team members in prospecting, negotiations, and closing strategic or high-value exhibitors.
• Conduct sales training on prospecting, objection handling, negotiation, and customer relationship management.
• Foster a high-performance, collaborative, and customer-focused sales culture.

3. Sales Pipeline & Forecast Management

• Ensure the team maintains a healthy sales pipeline with sufficient coverage to achieve revenue targets.
• Monitor pipeline quality, conversion rates, sales activities, and forecasting accuracy.
• Review sales reports and identify risks, bottlenecks, and opportunities for improvement.
• Implement sales processes, tools, and best practices to improve productivity and forecasting.

4. Key Account Management

• Personally manage strategic exhibitors and major accounts.
• Build and maintain long-term relationships with exhibitors, buyers, industry associations, and business partners.
• Lead negotiations for complex or high-value agreements.
• Drive customer retention, repeat participation, referrals, and upselling opportunities.

5. Cross-functional Collaboration

• Work closely with the Marketing team to align lead generation and exhibitor acquisition strategies.
• Coordinate with the Operations team to ensure successful exhibitor onboarding and event execution.
• Collaborate with headquarters and overseas offices on international sales initiatives and cross-border projects.

6. Reporting & Business Analysis

• Prepare weekly, monthly, and quarterly sales reports for management.
• Analyze sales performance, pipeline health, win/loss ratios, and revenue trends.
• Provide recommendations to improve sales effectiveness and business performance.
• Present sales forecasts and business updates to senior management.

Education

• Bachelor's degree in Business Administration, Marketing, International Trade, Economics, or a related field.

Experience

• Minimum 5 years of B2B sales experience, with at least 3 years in a sales leadership or managerial role.
• Experience in exhibitions, events, trade shows, international business, or B2B services is highly preferred.
• Proven track record of consistently achieving or exceeding sales targets.
• Experience leading and developing high-performing sales teams.

Knowledge & Skills

• Strong B2B sales, business development, and negotiation skills.
• Excellent leadership, coaching, and people management capabilities.
• Strong sales forecasting and pipeline management skills.
• Strategic thinking with strong commercial acumen.
• Excellent presentation, communication, and stakeholder management skills.
• Proficiency in Microsoft Office and CRM systems.
• Good command of written and spoken English.

Personal Attributes

• Results-driven with strong business ownership.
• Highly resilient and comfortable working in a target-driven environment.
• Strong leadership presence and decision-making ability.
• Customer-oriented with excellent relationship-building skills.
• Proactive, adaptable, and accountable.
• Able to thrive in a fast-paced international business environment.

Benefits

• Competitive salary with attractive monthly performance bonus.
• Attractive incentive.
• Year-end bonus based on individual and company performance.
• Holiday bonus.
• Full Social insurance in accordance with Vietnamese labor laws.
• Monday–Friday working schedule (8:00 AM – 5:00 PM).
• Opportunities to work with international teams and headquarters.
• Dynamic, entrepreneurial, and performance-driven working environment.