Senior Expert, Business Customer Segmentation and CVP

Mô tả Công việc

Job Purpose

The job holder support management for the effectiveness of assigned customer portfolio

Key Accountabilities (1)

Customer and Industry Insights

- Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers

- Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers

- Embed clear CVP communication, sales pitch book / playbook across channels

- Participate in multi-functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements

- Collaborate with related teams for sector level / value chain CVP design and deployment

- Support RM in BCA writing on industry and market sentiment

Key Accountabilities (2)

Leads Generation và Management

- Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers

- Leverage MM/USME segment value chain and generate leads for SME/MSME segment

Key Accountabilities (3)

Key Relationships - Direct Manager

Head of Function; Director, Business Segment; Senior Manager, Business Segment

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in division, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Yêu Cầu Công Việc

Success Profile - Qualification and Experiences

-  Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration

-  Priority to have a master's degree or higher

-  Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking

-  Prioritize work experience related to corporate customers

-  Mimimum TOEIC 650 or equivalent