Trade Marketing Manager - MT

Mô tả Công việc

1. Build and execute the trade category plan for the channel(s) assigned:

• Through customer & shopper insights in the assigned channels and to translate insights into Category and Channel opportunities and Job-to-be done

• Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.

• Work with field sales team to ensure excellence in in-store activation

2. Work out monthly rolling forecast for the specific channel(s):

• Prepare full activities to drive sell-in/ sell-out volume with attention to market intelligence information

• Prepare inputs for brand team and build incremental sales volume according to NPD/ Key Marketing Campaign

3. Support Marketing team in launch/ re-launch and consumer promotion activities:

• Provide inputs for Marketing to build budget, scheme and communication plans

• Allocate promotion volume to channel/ customers in charge

• Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team

• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4. Develop and execute all trade/ schematic shopper promotions:

• Work out and propose the scheme to Sr.Trade Marketing Manager (having experience with Personal Care is an advantage)

• Lead the communication to internal and external stakeholders on the scheme

• Follow up with POSM production, Gift sourcing and delivery to stores

• Conduct post-promotion evaluation

• Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year

• Managing PG/BA in store, proactive work with KAM to re-allocate, contribute to build KPI for enhancing offtake.

5. Activity Planning

• Yearly AOP/ quarterly & monthly Forecast & demand planning, deliver FA

• JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories in-charged.

• Monthly meeting with KA for operation and campaign cascade/listing progress new products.

Yêu Cầu Công Việc

• University graduate in business administrative, foreign trade, economics
• At least 5 years working experience in Trade Marketing Manager or Key Account Manager in  FMCG Industry (experience in Trade marketing in MT and Personal care Category are  an advantage)
• Good analytical and influencing skill. Good sense of numbers.
• Proven business management competency
• Proactive. Good communication skill.