CRM Lead

Job Description

Atlas Copco Vietnam (a Swedish air compressor company) is accelerating digital marketing and customer experience with CRM lead executive career opportunity.

Mission of the role:

· Ensure correct implementation and usage of CRM system as the single source of truth

· Secure that CRM system is the main communication channel for customer-related matters

· Actively maintain and utilize the CRM system

· Be responsible for generating leads in all 4 dimensions (Inbound, Outbound, Internal and Sales)

· Support and coordinate assigned activities and tasks in the organization within the scope of responsibility.

Main responsibilities

1. Customer data analysis

₋ Qualify leads from Inbound activities on time and transfer the qualified leads to responsible sales engineers

₋ Analyze customer data to identify trends, insights, and opportunities for better lead generation and lead management

₋ Collect market information and conduct marketing analysis to support business needs and development.

₋ Execute Atlas Copco – Compressor Technique website content strategy including SEO, monitoring of results, implementation of web campaigns (SEA/SEM) and email campaigns, and content for social media channels.

2. System management, training and support

₋ Administer the day-to-day operations of the CRM system, ensuring it is up-to-date, accurate, and effectively utilized by all relevant teams.

₋ Plan, organize, implement & follow up the process of data cleansing to ensure the correct data are led in the CRM system (such as account, contact, etc.)

₋ Act as contact window to the global CRM support team for system enhancement.

₋ Provide training and support to team members on CRM best practices and system usage

3. Cross-business line collaboration

₋ Support the business lines in reporting, sales statistics, price management and monitoring

₋ Provide support to sales teams upon request

₋ Work with the business lines team on the Net Promotor Score (NPS) program and follow up NPS customer survey

₋ Take full responsibility and ownership of own professional development and actively participate in development activities in line with the set development plan

₋ Execute other jobs related activities assigned by direct manager.

4. Reporting

₋ Generate dashboard reports for key performance metrics

₋ Conduct other ad-hoc reports

5. Other tasks by Direct manager

Job Requirement

Required experiences

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in CRM management, preferably in a lead or supervisory role.

• Strong analytical skills with the ability to interpret complex data and generate actionable insights.

• Proficiency in CRM software (e.g., Salesforce, HubSpot, Cloud 4 Customer).

• Excellent communication and interpersonal skills.

• Strong project management and organizational skills.

• Ability to work collaboratively with cross-functional teams.