Digital Marketing Specialist (Paid Media)

Job Description

Campaign Planning:

• Develop paid social media campaigns aligned with marketing goals.
• Conduct market research to identify target audiences and trends.
• Set objectives, budgets, and timelines for each campaign.

Ad Creation & Management:

• Collaborate with content and design teams to produce engaging ad creatives (Facebook, Instagram, TikTok, Zalo, etc.).
• Write compelling ad copy tailored to target audiences.
• Manage and optimize ad campaigns on platforms like Facebook Ads Manager, Twitter Ads.
• Ensure precise targeting and strong click-through rates (CTR).
• Align persona targeting with the broader digital marketing strategy.

Audience Targeting & Segmentation:

• Define and segment audiences based on demographics, interests, and behaviors.
• Leverage data to refine targeting strategies and boost campaign performance.

Budget Management:

• Monitor daily spend to maintain KPIs across acquisition channels.
• Allocate resources effectively to maximize ROI.

Performance Analysis & Optimization:

• Regularly analyze key metrics (CTR, CPC, ROAS) to assess and optimize campaign effectiveness.
• Implement A/B testing to fine-tune creatives, targeting, and placements.
• Use data to make informed adjustments for better results.

Funnel & Lead Management:

• Report weekly on paid social performance vs. business KPIs.
• Collaborate with Marketing, Community, and TMK teams to improve lead acquisition, conversion, and follow-up processes.

Job Requirement

• Bachelor's degree in marketing, advertising, or a related field (preferred). 
• Proven experience in managing paid social media advertising campaigns. 
• Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Tiktok Ads, Zalo Ads, Twitter Ads). 
• Proficiency in using analytics tools and platforms (e.g., Google Analytics). 
• Strong analytical skills and the ability to interpret data. 
• Excellent written and verbal communication skills. 
• Detail-oriented and highly organized. 
• Ability to work independently and as part of a team. 
• Adept at multitasking and meeting deadlines. 
• Knowledge of SEO and SEM is a big plus.