HCM - PR & Marketing Executive

Job Description

- Conceive and develop efficient marketing plans for assigned brand

- Prepare and coordinate with other team/departments to execute the marketing plan for assigned brands

- Be responsible for all marketing activities and their KPIs. Managing a constant growth with higher KPIs through time

- Actively co-managing all channels and make sure everything is well respected in terms of brand guidelines

- Research and gather opportunities for marketing partnership and sponsorships

- Measure and produce monthly, quarterly, yearly and ad hoc reports on KPIs and each campaign

- Organize and monitor all advertising/communication campaigns, including but not limited to social media, PR, OOH, brand activations and events, and provide recommendations for the brands

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures. Initiate and control surveys to assess customer requirements and dedication

- Write copy for diverse marketing distributions (brochures, poster, press releases, website material, social post etc.)

- Maintain relationships with event agencies, media vendors and influencers… to ensure collaboration in marketing activities

- Collaborate with managers in preparing budgets and monitoring expenses

- Actively participating in all marketing meetings to take part of the strategic decisions

Job Requirement

-          University/ College degree in Fashion, Marketing, Communications or related field

-          Have passion for the sportswear retail business

-          Fluent in English (speaking and writing) and Vietnamese

-          2 - 3 years experience in Marketing (experience in Retail/ Fashion/ Sport/ E-commerce is preferable).

-          Good skill of MS Office (Word, Excel and Power Point)

-          Strong organization and prioritization skills

-          Have basic knowledge in financial and budget controls.

-          Good communication and interpersonal skills

-          Planner and thinker with a bias for action/execution

-          Analytical and lateral thinking abilities