Senior Marketing Specialist

Job Description

- Analyses market data to support/identify key segment opportunities.

- Carries out regular product lifecycle analysis and actively supports product complexity reduction initiatives.

- Researches and analyses customers to fit with segment and regional strategies.

- Works with the sales teams tracking projects and customers through CRM.

- Analyses, researches and maintains data about local competitors, in conjunction with sales to better - understand our competitive advantage .

- Works with the Regional Market Manager translating segment strategies, market research and customer requirements to create a detailed regional strategic Segment with related key tactical actions.

- Maintains technical product knowledge and sales techniques and trends. Prepares summaries of regionally important trends for management use.

- Liaises with the sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support the execution of the regional Market Segment tactical plan.

- Supports and leads, in coordination with R&D, short-term product improvement (LWR) process.

- Identifies key sales activity for the region and participates in key trade shows and customer events. Creates presentations and scripts and co-ordinates the correct personnel.

- With the support of the BU Marketing Communications team, develops and executes communication plan for the region.

- Facilitates the creation and execution of marketing promotion plans for new product launches (non-PR related aspects) including sales tools, ensuring they comply with brand guidelines.

- Works closely with BU Communications team on story creation and contributes to the annual media plan for specific industry publications.

- Supports Marketing and Pricing Excellence initiatives in the region.

- Management of all local language versions of relevant marketing collateral including content on digital tools.

- Management of content and analysis of activity for regional digital tools.

- Be familiar with all applicable corporate and site policies/procedures with regard to personal conduct, HSE standards and always in compliance with all applicable regulations

Job Requirement

- Minimum of Bachelor’s degree in Marketing/Business.

- Excellent English & communication skills.

- At least 4 years of experience in a commercial environment, B2B marketing.

- Experience in a tech/tech service role / digital platform is an advantage.

- Analytical mind with good financial acumen.

- Demonstrates strong performance orientation.

- Showcase organizational acumen.

- Solid interpersonal and influencing ability.

- Willingness to search for regional and customer insights that can enable differentiation in approach.