Campaign Manager

Mô tả Công việc

The Campaign Manager at ACCESSTRADE will be responsible for designing and executing marketing campaigns that effectively improve the performance of our affiliate platform. This role involves working closely with brands to develop unique marketing concepts and implementing them to enhance end-user engagement.

1/ Achieve targets:

• Increase user engagement

• Multiply order volume and GMV ( Gross Merchandise Volume)

• Develop unique marketing concepts and implementing them to enhance end-user engagement.

2/ Key Responsibilities

• Connect with brands to add products to the bank's apps.

• Develop strategies and continuous delivery of attractive concepts and promotions for ACCESSTRADE premium partnership program, integrated on banks mobile app and help banks’ end users get special promotions from 1000+ brands in Vietnam and global.

3/ Job to be done:

• Concept Development: Research end-user insights to create innovative campaign concepts. Design and execute promotional campaigns tailored to various industries, such as FMCG, fashion, and electronics. This includes understanding market trends, designing attractive offers, and using a mix of marketing channels to reach end-users effectively.

• Budget Management: Plan and manage budgets for marketing campaigns.

• Brand Collaboration: Communicate and collaborate with brands to develop and optimize marketing strategies.

• Campaign Launching: Organize and execute the launch of marketing campaigns.

• Operational Management: Oversee the ongoing management and optimization of campaigns