Digital Media Assistant (Digital Media Planning)

Mô tả Công việc

- Digital Media Planner will be responsible for the development of the media strategy and media buying, including

1. Campaign Planning & Strategy (Online to Offline):

1.1. Branding (Awareness):

- Work closely with brand team to understand their requirements and objectives

- Develop brief and liaise with agency to develop comprehensive media plan.

- Review historical campaign performance analyze data to determine appropriate media channels & best practices

- Collaborate with cross-functional teams (brand, creative, etc.) to ensure strategy alignment.

1.2. E-commerce (Ecom):

- Proactively corporate with E-com team to support monthly sale campaign

- Analyze historical performance data, including traffic, media investment, and Return on Ad Spend (ROAS).

- Review promotional schemes, key deals, and product launches to align with campaign strategies.

2. Media Execution (Online to Offline):

2.1. Branding

- Coordinating the implementation of digital media plans with the internal team members

- Proofreading and checking all digital assets before releasing and setting up

- Monitor and measure channel performance to achieve campaign KPIs with Performance Specialist

- Providing ongoing actionable insights into campaign performance to relevant stakeholders

2.2. E-commerce

- Monitor weekly traffic from branding campaigns to ensure deliverables and commitment with Ecommerce partners with Performance Specialist

- Structure target audiences and define campaign objectives for optimal results.

3. Media Analysis

- Monitor market trends, platforms innovation and track on-going campaign performance to ensure KPI delivery.

- Analyze campaign metrics, evaluate post-buy reports, prepare quarterly report and provide recommendations for brand

- Collaborate with media agencies to review campaign performance and finalize actual payments.

- Site-check OOH advertising and competitors movements

4. Account Management

- Manage owned digital ad accounts and perform administrative tasks including account verification, ad violation appealing

- Project management from end-to-end (Contract, payment)

Qualifications:

- Proven experience in digital media and performance marketing.

- Strong analytical skills with experience in reviewing and optimizing digital campaigns.

- Familiarity with media planning, execution, and data analysis tools.

- Good communication and collaboration skills.

Further information about career opportunities, please visit website: rohto.com.vn (Tuyển dụng -> Cơ hội nghề nghiệp)

Any questions about this job, please contact us via Linkedin: Rohto Mentholatum VN

Yêu Cầu Công Việc

Official Education and working experience:

• Bachelor’s degree – Marketing Major
• Have experience is advantage (01 year), but fresh graduate is accepted also.
• Prioritize media channel or agency experience working
• Supplementary Certificate
• English: Professional Working Proficiency
• Microsoft Office