Ecommerce Affiliate Team Leader

Mô tả Công việc

• Affiliate Strategy & Planning:
  • Research and analyze the affiliate marketing landscape, target audience, competitor activities, and company product offerings.
  • Develop and implement comprehensive affiliate marketing strategies and plans aligned with overall business objectives and partner resources.
  • Establish revenue and cost targets for each partner segment (Publishers, KOLs, KOCs, Influencers, etc.).
• Affiliate Network Development & Management:
  • Identify, recruit, and manage a diverse network of high-performing affiliates, publishers, KOLs, KOCs, and influencers.
  • Cultivate strong relationships with partners and provide ongoing support and communication.
  • Develop and maintain a database of affiliate contacts and performance data.
  • Negotiate contracts, commission structures, and other partnership agreements.
• Campaign Management:
  • Plan and execute affiliate marketing campaigns across various platforms, with a focus on TikTok and e-commerce.
  • Manage campaign budgets, timelines, and deliverables.
  • Track and analyze campaign performance, identify areas for optimization, and provide regular reporting.
• E-Merchandising:
  • Oversee product presentation and positioning on e-commerce platforms (website, TikTok Shop, etc.).
  • Ensure consistent branding and optimal customer shopping experience.
  • Manage product listings, promotions, and seasonal updates.
• Team Management:
  • Lead, mentor, and develop a team of affiliate marketing professionals.
  • Set clear performance expectations, provide regular feedback, and conduct performance reviews.
  • Foster a collaborative and results-oriented team environment.
• Collaboration & Communication:
  • Collaborate closely with internal teams (e.g., E-commerce, TikTok, Brand Marketing) to align affiliate activities with overall marketing strategies.
  • Develop and deliver training materials and resources for affiliates.
  • Organize events, workshops, and offline activities to engage and support the affiliate network.
• Reporting & Analysis:
  • Monitor key performance indicators (KPIs) and provide regular reports on campaign performance and ROI.
  • Analyze data to identify trends, opportunities, and areas for improvement.
  • Develop and implement strategies to optimize campaign performance and maximize revenue generation.

Yêu Cầu Công Việc

Must to have:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in affiliate marketing, influencer marketing, or network development.
• Strong understanding of the digital marketing landscape, particularly TikTok and e-commerce platforms.
• Excellent communication, negotiation, and interpersonal skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Experience in team management and leadership.
• Proficient in Microsoft Office Suite and relevant marketing tools.

Nice to have:

• Experience working with affiliate marketing platforms and software.
• Knowledge of performance marketing and tracking methodologies.
• Familiarity with various influencer marketing platforms and tools.