Our Story

ELKEN was founded in Malaysia by Mr. AK Tan in 1995. Since then, we have expanded into a global company with a strong presence in Asia. ELKEN manufactures and distributes its own health and wellness products, with top-selling brands including ELKEN Spirulina, BioPure Water Filtration System, Eyslye Beauty line, and the Genqi Body Massage Device. ELKEN’s quality products have positively impacted many lives and have helped aspiring entrepreneurs grow into successful business leaders.

Entering the Vietnamese market in 2012, Elken Vietnam has chosen a unique and sustainable path. Amidst a diverse market, Elken Vietnam has remained strong and developed thanks to its unwavering philosophy of "Enriching Life Together."

For over a decade, Elken Vietnam has not simply been a product distributor, but has successfully built a comprehensive health care ecosystem encompassing nutritional supplements, consumer goods, and household appliances.

 

Our Brand Promise

Build You To Build Others

At ELKEN, we are dedicated to supporting our members in enhancing their lives—focusing on health, financial well-being and personal development. By empowering you to grow, we enable you to build others in turn. Our members inspire those around them, creating a ripple effect that uplifts and enriches lives in meaningful ways.

Our Vision & Mission

Enriching Lives Together

At ELKEN, our vision is to enrich lives by empowering individuals to thrive in various aspects of their journey—be it health, financial well-being or personal development. We believe that as we nurture our members, they, in turn, have the power to uplift and inspire others. Together, we create a ripple effect of positive change, touching lives and fostering a community built on support and shared growth.

Our Core Values

Our values shape our culture and guide us in improving lives in meaningful ways:

Quality: Quality encompasses our people, products and services. It is our way of life.

Integrity: Integrity is our hallmark. We adhere to the highest ethical standards and conduct.

Respect: We regconize diversity as an asset and respect the unique characteristics of our employees, stakeholders, communities and the environment.

Passion: We avocate a winning attitude that delivers excellence. We are passionate about continuous improvement and embrace change.