Brand Marketing Leader

1/ Planning Marketing Strategy

• Follow the development of the brand strategy in collaboration with the Brand Manager and other key stakeholders
• Assist Brand Manager in driving the creation of the Yearly Roadmap and Annual Plan aligned with the brand's vision, goals, and market demands
• Work closely with the marketing team to implement strategic marketing initiatives and ensure alignment with business objectives
• Implement an integrated marketing communications plan that aligns with the overall brand strategy and budget
• Oversee and plan advertising opportunities across Above-The-Line (ATL) and Below-The-Line (BTL) channels to ensure brand visibility

2/ Content & Digital Marketing

• Lead the team to plan and execute content strategies across various platforms to reinforce brand messaging and objectives
• Manage digital marketing tools and campaigns to promote the brand and engage with the target audience effectively

3/ Customer Engagement & Offline Activation

• Lead the planning and execution of offline brand activations to enhance brand engagement with consumers
• Develop and implement customer engagement strategies to improve brand loyalty, expand reach, and increase visibility through both digital and physical touchpoints
• Support the Operations team in ensuring an exceptional guest experience at events and activations, strengthening customer relationships

4/ Brand Management & Awareness

• Coordinate media relations and public relations efforts to maintain brand awareness and manage public perception
• Monitor industry trends and adapt marketing strategies to stay competitive and relevant in the market.
• Evaluate marketing campaigns and track performance metrics, including return on investment (ROI), effectiveness, and consumer feedback.
• Maintain effective internal communications to ensure all departments are informed of marketing strategies, objectives, and initiatives.

5/ Reporting line: General Manager - Outlet

• Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent
• At least 02 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience
• Has a genuine interest and knowledge of the food and beverage or entertainment industry
• Self-motivated, creative flair, eye for detail and resourceful
• Strong project management skills
• Excellent communication skills
• Able to think and write strategically
• Those who embody the culture of the brand