Brand Partnership Marketing

1. Brand Strategy & Integrated Marketing Planning

• Analyze healthcare trends, category dynamics, competitor activity, customer insights and partner priorities to identify brand and growth opportunities.

• Develop annual, quarterly and campaign-based marketing plans with clear objectives, target audiences, insights, value propositions, messages, budgets, timelines and KPIs.

• Build IMC and Marketing 360° plans across Digital, Social, Content, CRM, App/Web, E-commerce, PR, Retail Media, Trade Marketing, pharmacy visibility, events and activations.

• Ensure all plans are customer-centric, commercially relevant and aligned with Long Châu’s brand positioning and business priorities.

2. Partnership Development & Management

• Identify, assess and develop collaboration opportunities with pharmaceutical, consumer healthcare, OTC, dietary supplement/VMS, dermocosmetics, medical device and healthcare service partners.

• Prepare partnership proposals, campaign frameworks, joint marketing plans and business cases tailored to each partner’s brand and commercial objectives.

• Work directly with local and multinational partners to align campaign scope, investment, deliverables, media rights, approval processes, timelines and success metrics.

• Build trusted long-term relationships and proactively identify opportunities to expand partnerships beyond individual campaigns.

3. Campaign Execution & Cross-functional Coordination

• Lead end-to-end campaign delivery, including briefing, planning, content and asset development, approvals, launch, implementation and post-campaign review.

• Coordinate Brand, Digital, Social, CRM, E-commerce, Retail Media, Trade Marketing, PR, Data, Creative, Pharmacy Operations and other relevant internal teams.

• Manage agencies, production partners, media vendors and other suppliers; maintain control of campaign scope, budget, quality and timeline.

• Ensure customer-facing communications are accurate, responsible and compliant with healthcare, pharmaceutical, advertising and internal approval requirements.

4. Data, Performance & Growth Optimization

• Collaborate with CRM, Data, BI and Research teams to identify priority customer cohorts, behaviors, customer journeys and activation opportunities.

• Apply segmentation, personalization and test-and-learn approaches to improve message relevance, channel efficiency and conversion.

• Monitor campaign performance and partner investment against brand, engagement, traffic, acquisition, conversion, sales and ROI-related KPIs.

• Prepare clear performance reports, business reviews and recommendations for campaign optimization, repeat collaboration and next-step growth.

• Proven experience developing and executing IMC or Marketing 360° campaigns across online and offline channels.

• Experience working directly with local or multinational pharmaceutical and healthcare partners is strongly preferred.

• Experience managing campaign budgets, agencies, multiple stakeholders and concurrent projects from planning through completion.

Skills & Competencies

• Strong understanding of brand strategy, consumer insight, segmentation, positioning, customer journey and omnichannel marketing.

• Solid knowledge of Digital, Social, Content, CRM, E-commerce, Retail Media, Trade Marketing, shopper marketing and in-store activation.

• Strong proposal development, presentation, negotiation, stakeholder management and relationship-building skills.

• Commercial and data-driven mindset, with the ability to connect marketing activities to customer and business outcomes.

• Proficient in PowerPoint and Excel; good command of English for proposals, presentations and collaboration with multinational partners.

• Strategic, proactive and accountable, with strong project ownership, execution discipline and attention to detail.