Content & PR Executive - Crocs

• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, Tiktok… adapting content to suit different channels.
• In charge of social performance (Meta Ads, Google Ads) for Marketing activities
• Planning social media/digital marketing campaigns, including organic and advertising channel.
• Maintaining Crocs’ social media presence across all digital channels
• Measuring and reporting on the performance of all campaigns
• Develop the ideas/concepts and implement all social media campaigns based on Principle’s Guidelines
• Work with the internal team and external teams in programs to launch campaigns on time and on budget.
• Identify trends and insights’ tartget customers and optimize spend and performance based on the insights.
• Collaborate with agencies, KOL, communities.
• Ability to write contents in excellent
• Analyze competitor activities
• Manage a budget for social media activities

Relevant Experience:

• Digital Marketing
• Social media Ads/Facebook Ads
• Social media
• Content Media

Qualification:

• A university degree or higher

Skills and Personal Attributes:

• At least 2 - 3 years experience as Social Media Executive or Content Specialist with hands-on experience and deep knowledge of Facebook, Instagram, TikTok
• Excellent written and verbal communication skills, both in English and Vietnamese
• Strong interpersonal and relationship-building abilities.
• Flexibility and adaptability to navigate various situations effectively.
• Administration and organization skills as well as the ability to work well under pressure.