Digital Marketing Senior Executive

Key Responsibilities / Duties:

50% – Performance marketing, Online branding, SEO & Website development

·       Play the role of internal expert for digital marketing, including website, social media, online advertising, SEO/AEO, email marketing, etc.. and develop digital media plans that align with the business goals.

·       Must have experience in creating digital strategies and executing A/B tests, marketing funnels, optimizing customer journeys and data-driven digital marketing tactics.

·       Drive business growth by managing performance marketing KPIs, focusing on MQL, CPL, conversion rates and return on ad spend (ROAS).

·       Manage and execute digital platforms, including CMS, Search Console, Google/Meta Ads, GA4, Data Studio, Tag Manager, EDM, Meta Business Manager and social networks.

·       Responsible for website management, analysis and optimization, as well as implementing and maintaining tracking tags for accurate data collection.

·       Execute effective SEO strategies to improve ranking, increase organic traffic and enhance brand awareness & lead generation.

·       Familiar with GA4, Search Console and Tag Manager for implementing tags, tracking and researching analytics and user behaviors to identify areas of opportunity and improvement.

·       Monitor ongoing plan & campaign spending against the budget, keeping accurate records and highlighting where variances occur.

·       Conduct digital market research and analyze trends/insights to identify new opportunities, optimize spend, and improve campaign performance based on the insights

30% - MarTech & CRM System management

• System operations: Directly set up, manage, and operate MarTech platforms - HubSpot, and internal CRM systems.
• Data Standardization: Manage, clean, and standardize the customer database, ensuring accuracy and consistency across the entire system.
• Customer journey management: Build and automate marketing workflows to nurture leads at each stage of the customer journey to turn into MQL.
• In-depth knowledge & understanding of digital consumers’ media behavior and come up with insights and recommendations that will generate an effective digital approach.

20% - Other tasks:

·       Coordinate campaign brainstorming and planning with the Content Planner from the big-picture stage through execution, final analysis and reporting.

• Cooperate with the internal marketing team and stakeholders to support content, webinars, events and other marketing activities.
• Any other duties that will be assigned by the management team.

Qualifications:

• Bachelor's degree in economics/marketing/commerce.
• At least 3 years' experience in Marketing/Digital Marketing/Content Marketing.
• Experience in B2B marketing and the healthcare industry which is advantageous.
• Proficient in performance marketing, SEO, Google Analytics, EDM.
• Strong verbal communication and presentation skills in both English and Vietnamese.
• Up to date with the latest trends and best practices in social media and web analytics.
• Skillset: Analytical, strategic, decision-making, technical, and collaborative skills.
• Able to work independently & under pressure with good multitasking & time management skills.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
• Good to have: TikTok growth

Benefits:

• Competitive salary + 13th month salary + performance bonus + allowance package.
• Benefits in kind, company trip.
• Laptop to be provided.
• Work in a professional, active, international and dynamic environment
• Insurance as Vietnam’s labor code & extra accident/medical insurance.
• Opportunity to learn and improve marketing/sales skills and technical skills.