E-commerce Specialist | MLabel

Job Description

E-commerce Platform Management:

• Oversee operations and implement sales growth strategies, such as promotions, flash sales, and combo offers, across platforms like Shopee and TikTok Shop.

• Continuously optimize product catalogs, ensuring accurate and appealing product descriptions, images, and keywords.

Digital Performance Management:

• Plan, execute, and optimize online advertising campaigns on platforms like Google Ads, Facebook Ads, and TikTok Ads.

• Monitor and analyze key performance metrics (CPC, CPA, ROAS, ROI) to enhance campaign efficiency.

• Propose actionable improvements to reduce costs and maximize revenue.

Social Affiliate System Management:

• Develop and manage affiliate programs for partners and content creators on platforms like TikTok and Facebook.

• Recruit, train, and support affiliate partners to drive performance.

• Track affiliate performance and propose reward and incentive policies.

Data Analysis & Performance Monitoring:

• Monitor inventory levels on platforms to avoid stockouts or overstocking.

• Stay updated on platform policies and algorithms to maximize visibility and sales.

• Track and analyze campaign performance, conversion rates, product trends, and customer satisfaction to refine strategies.

Other tasks assigned by Line Manager

Job Requirement

• Education & Experience:

  • Bachelor's degree in Business, MKT, Product Development, or a related field.

  • 2-3 years of experience in e-commerce positions, ideally in the Beauty industry.

• Skills & Knowledge:

  • Strong knowledge of Beauty trends, consumer behavior, and product innovations.

  • Hands-on experience in developing and launching products on e-commerce platforms.

  • Strong analytical skills with experience in data tools (e.g., platform metrics and reports).

  • Skilled in Microsoft Office (Excel, PowerPoint)

• Soft Skills:

  • Strong communication and interpersonal skills.

  • Creative mindset with the ability to innovate and think outside the box.

  • Detail-oriented with excellent organizational and multitasking abilities.

  • A collaborative team player who thrives in a fast-paced environment.