Growth Marketing Specialist

1. Campaign Planning & In-store Growth Execution (Core Responsibility)

• Analyze customer behavior, sales data, and in-store shopping patterns to develop actionable insights for campaign planning.
• Conduct research (customer, market, competitor) to identify growth opportunities and propose campaign ideas tailored to each business phase.
• Plan and execute in-store sales-driving campaigns (promotion, seasonal campaigns, activations, etc.).
• Work closely with Marketing, Merchandising, and Operations to ensure campaigns are executed consistently and effectively.
• Monitor campaign performance at store level and continuously propose data-driven optimizations.

2. POSM & Store Communication

• Manage the design, production, and in-store execution of POSM across the retail network.
• Ensure POSM effectively supports sales programs and enhances customer experience at the store level.
• Maintain consistent brand identity and communication across all retail stores.
• Propose improvements to in-store display materials to increase customer attraction and conversion.

• Minimum 2 years of experience in Trade Marketing, Retail Marketing or Growth Marketing.
• Experience in multi-channel campaign execution is a strong advantage.
• Prior experience in in-store activation or POSM execution is preferred.
• Strong data analysis skills with the ability to translate data into insights and actions.
• Strong logical thinking, multitasking ability, and cross-functional collaboration skills.
• Proactive mindset with a strong focus on continuous improvement and solution-driven execution.
• Familiarity or experience using AI tools to improve work efficiency is a plus.

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus

About Concung.com

• Working time: 8:30 - 17:30 Monday - Friday
• Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC