International Business Representative

• Develop expertise in the company’s products and provide engaging training sessions for partners and clients (online and offline).
• Research market trends and propose export strategies for assigned regions, optimized Route-to-Market (RTM) strategies to improve sell-in and sell-out performance across international markets.
• Identify and qualify potential leads through LinkedIn, Ekim, trade fairs, chambers of commerce, and cold outreach activities.
• Negotiate distribution and sales agreements, and manage the end-to-end export process for Star Kombucha, Chill Cocktail, and other beverage lines.
• Develop and maintain relationships with export authorities, trade promotion agencies, and embassies/consulates.
• Maintain strong customer relationships and drive new international sales.
• Attend international trade fairs and business networking events.
• Expand exports in key markets including China, Hong Kong, Macau, and Southeast Asia.
• Collect and analyze market, customer, and competitor data to build a reliable internal CRM.
• Handle customer complaints and ensure the highest level of satisfaction.
• Coordinate with logistics, accounting, and production teams to ensure smooth order fulfillment.
• Report regularly to the International Sales Manager on market insights, new leads, and sales progress.

KPI Framework

1. Short-term (First 60 days):

o Lead Generation: ≥ 20-50 qualified leads

o Client Engagement: ≥ 10 product presentations or negotiations

o Pipeline: ≥ 3 opportunities in advanced negotiation

2. Phase 2 (4–6 Months):

o Order Conversion: ≥ 1 order of 1 FCL 20ft OR equivalent value

o Monthly Revenue: $20,000 – $30,000 USD starting month 4

3. On-going Activity

o Response Time: Respond to clients within 24 hours

o CRM Updates: 100% of interactions logged

o Customer Retention≥ 80% retention rate

• Experience in FMCG / Beverage / Export.
• Strong international network and cultural understanding.
• Willing to travel abroad.
• Fluent English (Chinese preferred for China/HK/Macau market).
• 1–2 years of export experience
• Strong sales, communication, and research skills.
• Capable of client sourcing via online tools and trade databases.
• Preference given to foreign nationals, expats, or overseas Vietnamese