The Key Account Manager (KAM) is responsible for leading and managing strategic client relationships end-to-end, from account onboarding through contract lifecycle management. The KAM holds direct commercial accountability for revenue retention and wallet-share growth, acting as the primary interface between key clients and internal functions.
Key Responsibilities
1. Account Leadership & Client Engagement
- Act as the primary point of contact for all commercial and operational matters.
- Lead client meetings, business reviews, relationship development, and issue escalations.
- Develop and execute strategic account plans aligned with client and company growth targets.
- Proactively monitor account health to minimize retention risks and maximize satisfaction.
- Lead the annual customer survey (FM Customer Voice) locally and implement follow-up action plans.
2. Onboarding & Handover
- Manage formal account handovers from the Business Development team upon deal closure.
- Ensure complete knowledge transfer of client requirements, agreed scope, pricing, and SLAs.
- Partner with Operations and Solutions teams to ensure smooth transition from sales to service delivery.
3. Revenue Retention & Commercial Growth
- Own the commercial performance and revenue retention of the assigned account portfolio.
- Set and track account-level revenue targets in alignment with the Commercial Director.
- Proactively identify and capture upsell and cross-sell opportunities within existing accounts.
- Report on portfolio revenue, retention rates, and growth pipeline in monthly management reviews.
4. Costing, Quotation & Solutions Scoping
- Serve as the commercial gatekeeper to review and validate cost models prepared by the Costing team.
- Ensure all commercial proposals comply with approved margin guidelines before client submission.
- Act as the demand-side owner to define, structure, and sign off on solution briefs for the Solutions team.
- Review proposed solutions against client expectations and coordinate cross-functionally to align delivery.
5. Contract Renewal & Lifecycle Management
- Take full ownership of the contract renewal lifecycle from initiation through to execution.
- Lead price reviews and negotiate commercial terms directly with clients within approved parameters.
- Identify contractual risks or ambiguities and prepare fully reviewed contracts for Director sign-off.
6. Team Management & Performance Tracking
- Monitor KPIs and SLA performance, providing regular updates to the Commercial Director.
- Lead weekly internal operational reviews and monthly strategic reviews with clients.
- Hold line management responsibility for Key Account Specialists, including 1-on-1s and performance reviews.
- Allocate workload based on team capacity and work with HR to address capability gaps through training.