LOCAL MARKETING MANAGER – PET FOOD | VND 30–50M | HCMC

1. Trade Marketing & Sell-out Activation – 40%

• Develop and execute trade marketing programs to drive sell-out across pet shops, modern trade and veterinary clinics.

• Develop in-store execution standards covering display, POSM, planogram, sampling and promotions.

• Monitor sell-through, stock rotation and reorder frequency across key outlets.

• Identify slow-moving stores and develop corrective actions to improve product rotation.

• Lead consumer-facing activations including sampling roadshows, pet shop events, breeder/groomer engagement and city-level brand activities.

• Work closely with the distributor's Sales Team and provide trade tools, brand pitches and sales support materials.

2. Local Brand Building – 30%

• Develop and strengthen KitchenFlavor's brand positioning and presence in Vietnam.

• Translate global brand strategy into locally relevant messaging and marketing assets.

• Build relationships with pet communities, pet shops, breeders, groomers and relevant industry partners.

• Develop brand presence through pet industry events and consumer engagement activities.

• Monitor competitors such as Royal Canin, Pedigree, Whiskas and other regional pet food brands.

• Provide market intelligence, competitor analysis and recommended actions.

3. Digital Brand Marketing – 20%

• Build and manage KitchenFlavor Vietnam's digital presence across Website, Facebook, TikTok, Instagram and Zalo.

• Develop content strategy and editorial calendars.

• Create and manage content around products, pet care, lifestyle and brand storytelling.

• Build relationships with KOCs, pet communities and pet owners to generate UGC and brand advocacy.

• Amplify offline activities through digital channels and drive traffic to stockist locations.

• Establish the brand's digital foundation in Year 1, with future expansion into social commerce and online sales.

4. Marketing Planning & Budget Management – 10%

• Develop the annual Vietnam marketing plan and campaign calendar.

• Manage the local marketing budget, including allocation, tracking and performance evaluation.

• Monitor campaign effectiveness and provide ROI reporting.

• Prepare monthly and quarterly marketing reports for both the distributor and international brand team.

• Ensure marketing activities are aligned with distribution, sales and brand priorities.

Minimum 3 years of marketing or trade marketing experience in the pet industry (pet food or pet-care products).

Professional working proficiency in English OR Chinese (Mandarin) – either one is acceptable.

•      Hands-on, field-based execution in retail; experience working with distributors.

•      Practical digital skills: social media management, content calendars, working with KOCs.

•      Able to read sell-through data, identify slow doors and act on them.

•      Based in or willing to relocate to Ho Chi Minh City; willing to travel nationally. 
 PREFERRED

★  Marketing experience at a cat & dog dry food manufacturer or distributor, OR

★  At least 1 year as Marketing Manager at a pet food company.

•      Experience with international brands scaling in Vietnam through a distributor.

•      Familiarity with Vietnam import and labelling regulations for pet food.

•      Exposure to live-streaming or social commerce (useful for Phase 2).