Marketing Communications Executive

Key Responsibilities

Multi-Market Content Development

• Create original English content aligned with brand direction for various international markets
• Adapt content through collaboration with local teams to ensure cultural fit and messaging consistency
• Coordinate translation/adaptation using AI tools and human proofreading

Channel-Specific Content Creation

• Write content for social media, POSM, brochures, sales documents, email campaigns, and more
• Tailor messaging by campaign theme, customer insights, and market requirements

Creative Briefing and Asset Collaboration

• Develop clear briefs for creative teams to design visuals, videos, banners, etc.
• Ensure all multimedia assets reflect the intended content tone and direction

Content Localization and Market Support

• Work closely with local sales/marketing teams to localize materials
• Support both mature and newly entered markets with effective go-to-market content

Content Quality Management

• Review and refine content to ensure tone, voice, and message consistency
• Eliminate errors and enforce branding standards across all outputs

Cross-Department Collaboration

• Coordinate with Marketing, Sales, Media, and Design teams for campaign integration
• Ensure cohesive storytelling across all channels and touchpoints

Qualifications

• Bachelor’s degree in English, Marketing, Communications, Journalism, or relevant fields
• Minimum 2 years of experience in content writing or content marketing, ideally for international markets
• Excellent command of written English (equivalent to IELTS 6.5+)
• Ability to write creatively and strategically in both English and Vietnamese
• Strong understanding of digital media platforms and content best practices
• Familiarity with content management tools (Notion, Trello, CMS, AI writing tools, etc.)
• Detail-oriented, creative, proactive, and culturally sensitive
• Passion for storytelling and content that inspires action