Marketing Manager

1. Group Marketing Strategy & Planning

• Develop and lead the Group Marketing Strategy in alignment with business objectives, growth priorities and brand direction.
• Translate business goals into integrated Marketing Plans across BUs and brands, with clear priorities, target audiences, channels, budgets and KPIs.
• Ensure Marketing initiatives are commercially driven and contribute to traffic, leads, conversion and business growth.

2. Brand, Trade & Retail Marketing

• Lead brand strategy, positioning, communication and customer experience across the Group and individual brands.
• Develop Trade Marketing strategies across showroom, dealer, distributor, project and retail channels to support sales and business growth.
• Drive product launches, seasonal campaigns, promotions, merchandising and customer programs while ensuring consistent brand execution.

3. Digital, Media & Performance Marketing

• Lead the Group's Digital, Media and Performance Marketing strategy across key platforms and channels.
• Oversee content, social media, SEO, paid media, lead generation, retargeting and conversion activities.
• Drive data-based optimization and ensure Marketing performance is measured against meaningful business outcomes and ROI.

4. Integrated Campaigns, Events & Activation

• Lead integrated campaigns from business objectives and consumer insights through strategy, creative concept, communication and execution.
• Oversee product/brand launches, events, activations, exhibitions and experiential initiatives across online and offline channels.
• Ensure campaigns and events have clear objectives, customer journeys, lead/business mechanisms and measurement frameworks.

5. Marketing Performance, Budget & Partnerships

• Develop and manage Marketing budgets, resource allocation and performance across BUs, brands, campaigns and channels.
• Establish performance reporting and translate data, market and customer insights into actionable recommendations and optimization.
• Lead relationships with creative, media, digital, PR, event and production agencies and external partners.

6. Team Leadership & Capability Development

• Build and lead a high-performing, cross-functional Marketing organization across Brand, Trade, Digital, Media and Events.
• Set clear roles, KPIs, priorities and performance expectations while coaching and developing Team Leads and Managers.
• Build a strong Marketing talent pipeline, succession plans and a culture of continuous improvement.

• Bachelor’s degree or above in Marketing, Business Administration, Communications, Economics or related fields.
• 5–8 years of relevant Marketing experience, including 2–5 years in a management or leadership role.
• Proven experience in integrated marketing campaigns, team management and cross-functional collaboration.
• Experience in Retail, Consumer, Premium/Luxury, Building Materials, Interior, Furniture, Home Appliances or Lifestyle is an advantage.
• Strong strategic thinking, planning and business acumen.
• Hands-on knowledge of Brand, Digital, Media, Trade, PR and Events.
• Data-driven approach with strong analytical, communication and stakeholder management skills.
• Good working English, with the ability to work with international partners.