Marketing Project Manager (New Product Development)

1. Purpose of the Role

The NPD Project Manager leads and coordinates the end-to-end new product development lifecycle for Taisun's product lines (baby diapers, adult incontinence, and other personal care categories) — from ideation and market research through R&D and manufacturing coordination to a successful, on-time, on-budget go-to-market launch.

2. Key Responsibilities 2.1 Project Planning & Pipeline Management

• Build and own the end-to-end NPD roadmap and pipeline, translating business priorities into a clear project plan with milestones, owners, and deadlines.
  • Break down each project into phases (concept, feasibility, development, testing, commercialization) with defined gates and deliverables.
  • Maintain a master NPD tracker covering all active projects, status, and key risks for leadership visibility.

2.2 Cross-Functional Coordination

• Act as the central point of coordination between Brand Marketing, R&D, Manufacturing, Supply Chain, Quality (QA/QC), and external partners/suppliers.
  • Run regular project meetings, align stakeholders on priorities, and drive decisions when functions disagree on scope or timeline.
  • Escalate cross-functional blockers early and broker trade-off decisions (cost vs. speed vs. quality) with relevant stakeholders.

2.3 Risk, Timeline & Budget Ownership

• Proactively identify project risks and bottlenecks (technical, supply, regulatory, budget) and drive mitigation plans before they impact timelines.
• Track project budgets (CAPEX/OPEX related to NPD), flag variances, and keep spending aligned with approved plans.
• Own the overall project timeline — re-baseline and communicate proactively whenever scope or dependencies change.

2.4 Product Development & Testing Execution

• Translate consumer insights, competitive analysis, and market trends into actionable product development briefs together with Brand Marketing.
• Manage the testing workstream end-to-end: lab testing, quality validation, and Home Use Tests (HUT), consolidating findings into clear recommendations for product optimization.
• Ensure new products meet all required certifications and regulatory standards (safety, quality, and target-market compliance) before launch.

2.5 Go-to-Market Coordination & Reporting

• Partner with Trade Marketing and Sales to build the launch plan, validating manufacturing and distribution readiness ahead of launch.
• Prepare and present regular progress reports to leadership and key stakeholders, highlighting status, risks, and decisions needed.

3.1 Education & Experience

• Bachelor's degree or higher, preferably in Business Administration, Engineering, Marketing, or a related field.
• Minimum 3–5 years of experience as a Project Manager or Product Manager, ideally in FMCG, consumer goods, or personal/baby care.
• Hands-on experience managing new product development projects from concept through commercialization is a strong plus.

3.2 Skills

• Strong project management skills: planning, timeline management, resource allocation (proficiency with tools such as Gantt charts, Trello, Asana, MS Project).
• Strong cross-functional communication and coordination skills, able to align stakeholders with competing priorities.
• Analytical mindset, comfortable interpreting data (lab test results, market research) to inform decisions.
• Strong problem-solving skills, proactive in identifying risks and proposing solutions.
• Fluent in English (verbal and written reporting) and Vietnamese.
• Proficient in MS Office (Excel, PowerPoint); basic data analysis skills preferred.

3.3 Personal Attributes

• Highly accountable and self-driven, able to work under pressure and tight deadlines.
• Structured, detail-oriented thinker, capable of managing multiple projects in parallel.
• Collaborative mindset, able to build strong working relationships across departments and with external partners.