Media Performance Associate (E-commerce)

About Us:

Airr Labs is a fast-growing E-commerce & Social Commerce company running performance campaigns for leading brands across Shopee, TikTok Shop, Lazada, Meta and TikTok. We are hiring a Performance Associate to set up, monitor and optimize onsite Ecommerce and CPAS campaigns, and to work directly with clients and internal teams to hit GMV and traffic targets. 

We are looking for curious and highly motivated individuals who can seize exciting market opportunities and turn them into impactful brand strategies and execution.

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About the Role:

The Media Performance Associate will be responsible for planning, implementing, and optimizing digital paid media campaigns across FMCG and Beauty together with the Performance Marketing team, ensuring seamless execution. To succeed in this role, he/she must have a hands-on approach and drive activities associated with the execution of cross-channel campaigns, including paid search, paid social, and programmatic.

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Key Responsibilities:

• Prepare media plans for Ecommerce campaigns from the client brief, GMV target and traffic target: platform and format mix, forecast and pacing. 

• Set up and monitor onsite and offsite Ecommerce campaigns on Shopee, TikTok Shop and Lazada as well as key media networks (Meta Ads, TikTok Ads).  

• Troubleshoot issues during delivery (ad rejection, catalog or feed errors, tracking gaps, under delivery, ROAS drops) and seek appropriate solutions. 

• Analyze complex performance datasets to translate numbers into actionable insights 

• Communicate with clients to align KPIs and plans, and to report performance with clear data-driven information. 

• Work with internal teams (creative, content, affiliate, account management, commercial) and platform contacts to run campaigns smoothly. 

• Participate in some big campaign proposals to research customer insights, suggest a media approach to the brand team. 

• Apply AI tools in daily work to speed up reporting, analysis, planning. 

• Apply data-driven analysis to generate performance reports (weekly, quarterly, yearly), delivering strong insights and actionable steps for clients.

Requirements:

• 1-3 years of experience in performance marketing or Ecommerce advertising. 

• Hands-on experience setting up and monitoring onsite campaigns on Shopee, TikTok Shop, Lazada, and offsite CPAS on Meta. 

• Able to build campaign plans from a brief, GMV target and traffic target. 

• Strong analytical skills: reading performance data, spotting issues and suggesting optimizations. 

• Confident communicating with clients to align KPIs and present performance updates. 

• Proactive in handling issues and coordinating with the right stakeholders for driving fast resolutions. 

• Uses AI tools in daily work. 

• Good English communication (spoken and written).