Middle User Acquisition - UA

- Execute ad campaigns by app, network, and geo. 

- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate. 

- Analyze cohorts, track LTV to adjust business strategy. 

- Able to perform A/B testing for creatives, audiences, and campaign settings

- Proactively test new audiences, expand ad networks. 

- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).

KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.

- 1 - 3 years of hands-on experience in Mobile App User Acquisition.

- Experience in Subscription, IAP, or Freemium mobile products.

- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.

- Proven experience managing global performance campaigns.

- Familiarity with AppsFlyer/Adjust and Firebase is preferred.

- Strong learning ability and data-driven mindset.

- Solid understanding of Subscription/IAP business models. 

- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate

- Ability to analyze cohorts, retention, LTV, and ROAS.

- Strong knowledge of mobile attribution and MMP metrics. 

- Able to independently identify creative winners and optimization opportunities. 

- Basic understanding of P&L and UA budget optimization.

- Tool stack: AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.