Revenue Management Specialist

• Position Title: Revenue Management Specialist
• Function: Revenue Growth Management
• Sub-function: Revenue Management
• Direct reports to: Revenue Management Manager
• Location: Ho Chi Minh

A. PURPOSE OF POSITION

This position is to drive Revenue & Margin Growth in AB InBev Vietnam in customer centric way, that partners with Marketing, Sales & Trade Marketing to develop the design and drive the execution of Price Pack Architecture (PPA), Promotion strategy & Trade Term Investment Efficiency.

B. KEY ACCOUNTABILITIES

Pricing & Promotion Execution

• Assist in establish Price Pack Architecture strategy (pack roles/ channel focus) for existing and new SKUs for meaningful differentiation across channels & occasions.
• Monthly monitor and keep update on Price by Channel (MOFT/TT/ONT) to provide insightful analysis on Price index/Competitor movement/Post Price change impacts.
• Conduct ad-hoc analyses: New Product launch, Pricing impacts on PnL, Price elasticity…

Promotion Performance

• Monitor RGM Promotion Efficiency strategy Materials to:1/Deliver Volume uplift 2/Land the Right Mix 3/Limit Channel Conflicts? 4/ROI
• Support in Promotion Budget review & track

Trade Term Management

• Assist in designing the trade term framework, with execution guardrail for On-Trade and MOFT channels.
• Monitor and evaluate contract performance monthly to enhance investment efficiency and effectiveness, ensuring alignment with key targets (Volume, Share, Mix & Budget).
• Continuously update local market insights and competitive landscape to identify issues and recommend corrective actions in a timely manner.
• Conduct ad-hoc analyses: gap coverage initiatives and post-implementation reviews of trade term changes.

Mix Performance

• Establish channel/customer mix performance review and conduct routine updates to generate insights, drive business discussions and actions.
• Collaborate with trade marketing team on shaping channel/customer strategies following Mix strategy.

Education: University degree in Economics/Business Management/Finance is preferred

Industry Experiences: Experience in a multi-national company and FMCG environment.

Position Experiences:

• 1–3 years of experience in FMCG/Beverage, preferably in Finance or Commercial (Trade/CMI/Brand/Sales).
• Experience working with Big Data is a strong advantage

Language: Vietnamese (Native) and English (Fluent)

Computer: Skillful in computer software: Excel, Words, Powerpoint, Power BI etc

Knowledge/ Skills:

• Strong analytical and data interpretation skills
• Attention to detail and structured thinking.
• Strong communication and stakeholder management
• Proactive, agile, and result-oriented mindset