Sales & Marketing Manager

Job Description

1. Sales Campaign Management:

• Develop, launch, and evaluate sales campaigns to drive revenue and attract new customers.
• Collaborate with marketing and product teams to craft promotional materials, messaging, and channels to maximize impact.
• Track campaign performance, analyzing customer engagement, conversion rates, and ROI to optimize future campaigns.

2. Upselling and Cross-selling Initiatives:

• Design strategies to increase basket size and promote complementary products in-store and online.
• Regularly review sales data to identify product bundles or promotions that align with customer preferences.

3. Activation Activities:

• Plan and execute activation events, both in-store and externally, to increase brand awareness and drive traffic.
• Partner with local influencers, community groups, and event organizers to reach target audiences.
• Assess the impact of activation efforts on customer acquisition and store sales, adjusting strategies as needed.

4. Point of Sale Materials (POSM) Management:

• Oversee the design, production, and placement of POSM in Con Cưng stores, ensuring they are on-brand and compelling.
• Monitor POSM effectiveness and make data-driven adjustments to improve product visibility and engagement.

5. Customer Experience Enhancement:

• Lead initiatives to improve the in-store and digital customer experience, ensuring it aligns with Con Cưng’s brand values.
• Develop customer engagement programs, such as loyalty schemes, to boost repeat visits and strengthen customer relationships.

6. Performance and Reporting:

• Set measurable KPIs for all initiatives, ensuring alignment with Con Cưng’s sales goals and company objectives.
• Report on the effectiveness of sales campaigns, customer engagement, and upselling results to senior management.
• Regularly analyze sales data and market trends to inform future campaigns and identify new growth opportunities.

Job Requirement

• Bachelor’s degree in Business, Marketing, Retail Management, or a related field
• A minimum of 2 years of managerial experience (line manager) in sales growth, retail management, or marketing.
• Strong organizational and project management skills, with the ability to handle multiple campaigns simultaneously.
• Excellent interpersonal and communication skills, with a collaborative and customer-focused approach.
• Proficiency in sales analytics tools, Microsoft Office Suite.
• Creative thinker with an eye for detail and passion for driving results

Benefit

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus